A data profile of the people who buy, follow and care about Departments of Colombia in Spain — modelled from more than twelve digital signal sources. Departments of Colombia has an estimated audience of 2,547,642 people in Spain.
Departments of Colombia has an estimated audience of 2,547,642 people in Spain. 58.4% are female, 41.6% are male, average age 40.9. Top brand affinities: Local food, Nonprofit organization, Tobacco, Public transport, Non-alcoholic beverage.
Top brand affinities include Local food, Nonprofit organization, Tobacco, with strongest over-indexing on Local food (1.87× the country average).
Demographically, the Departments of Colombia audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Tradition.
The typical Departments of Colombia fan in Spain is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Local food.
The key figures that characterise the Departments of Colombia profile in Spain.
58.4% are female, 41.6% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 40.9 |
| Estimated audience size | 2,547,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Departments of Colombia audience comes from Spain.
| Country | Share |
|---|---|
| Colombia | 32.9% |
| Mexico | 12.8% |
| United States | 12.8% |
The strongest cross-interests of the Departments of Colombia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tobacco | Food & Beverages | 3.46× | ||
| 02 | Individualism | Politics & Society | 2.21× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.15× | ||
| 04 | Deportivo Alavés | Sports | 2.05× | ||
| 05 | Baking powder | Food & Beverages | 2.02× | ||
| 06 | Local food | Food & Beverages | 1.87× | ||
| 07 | Nonprofit organization | Politics & Society | 1.86× | ||
| 08 | Travel insurance | Travel & Leisure | 1.82× | ||
| 09 | Public transport | Cars & Mobility | 1.78× | ||
| 10 | Iberia Express | Travel & Leisure | 1.69× | ||
| 11 | CA Osasuna | Sports | 1.69× | ||
| 12 | Adam Sandler | Movies & TV | 1.69× | ||
| 13 | Anne Hathaway | Movies & TV | 1.60× | ||
| 14 | Street food | Food & Beverages | 1.60× | ||
| 15 | Biotechnology | Business & Career | 1.57× | ||
| 16 | Cappuccino | Food & Beverages | 1.55× | ||
| 17 | Employment website | Business & Career | 1.54× | ||
| 18 | Aerobics | Sports | 1.54× | ||
| 19 | Sandra Bullock | Movies & TV | 1.51× | ||
| 20 | Rail transport | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.53× | |
| Tradition | CONSERVATISM | 1.44× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Creativity | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Departments of Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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