Departments of Colombia Audience in United States

Departments of Colombia logo

Departments of Colombia has an estimated audience of 2,625,623 people in United States. 47.8% are female, 52.2% are male, average age 34.8. Top brand affinities: Minnesota, Home construction, Bank account, Combat sport, Panama.

Top brand affinities include Minnesota, Home construction, Bank account, with strongest over-indexing on Minnesota (2.69× the country average). Demographically, the Departments of Colombia audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Category: Travel & Leisure · Type: POI

Demographics of Departments of Colombia fans

Demographic split for Departments of Colombia audience in United States
MetricValue
Female47.8%
Male52.2%
Average age34.8
Estimated audience size2,625,623

Audience persona

The typical Departments of Colombia fan in United States is balanced, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Departments of Colombia audience
BrandAffinityCategory
Minnesota2.69×Travel & Leisure
Home construction1.8×Home & Garden
Bank account3.04×Business & Career
Combat sport1.79×Sports
Panama4.01×Travel & Leisure
Spinal muscular atrophy5.73×Health
Sears2.17×Shopping
Julius Caesar (play)3.13×
Penn & Teller3.78×Movies & TV
JTV (Indonesia)2.32×
Acoustic music1.96×Music & Radio
N1 road (South Africa)1.67×Travel & Leisure
iZombie5.61×Movies & TV
Mackenzie Foy3.1×Fashion & Accessoires
Notre Dame Fighting Irish football1.97×Sports
WAPT4.38×Movies & TV
Isabela (province)4.79×
Tierra Cali2.51×Travel & Leisure
Dental hygienist2.17×Health
Mad About You4.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Departments of Colombia audience
TraitClusterScore
Risk AppetiteTHRILL2.01
Luxury OrientationPREMIUM1.6
TravellingTHRILL1.56
ExtroversionTHRILL1.48
Sports ActivityPOWER1.38
LGBTQ+ IdentityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Departments of Colombia
CountryShare
Colombia32.9%
Mexico12.8%
United States12.8%

See Departments of Colombia audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Departments of Colombia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.