A data profile of the people who buy, follow and care about Extremadura in Spain — modelled from more than twelve digital signal sources. Extremadura has an estimated audience of 2,225,523 people in Spain.
Extremadura has an estimated audience of 2,225,523 people in Spain. 53.8% are female, 46.2% are male, average age 44.7. Top brand affinities: Sevilla FC, Nonprofit organization, Real Sociedad, Hardware store, Travel insurance.
Top brand affinities include Sevilla FC, Nonprofit organization, Real Sociedad, with strongest over-indexing on Sevilla FC (1.58× the country average).
Demographically, the Extremadura audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Extremadura fan in Spain is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Sevilla FC.
The key figures that characterise the Extremadura profile in Spain.
53.8% are female, 46.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 44.7 |
| Estimated audience size | 2,225,523 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Extremadura audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 68.0% |
| Mexico | 10.5% |
| Colombia | 3.0% |
The strongest cross-interests of the Extremadura audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel insurance | Travel & Leisure | 2.72× | ||
| 02 | Getafe CF | Sports | 2.04× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.03× | ||
| 04 | Nonprofit organization | Politics & Society | 1.95× | ||
| 05 | CA Osasuna | Sports | 1.91× | ||
| 06 | Dishwasher | Home & Garden | 1.90× | ||
| 07 | Garden centre | Home & Garden | 1.84× | ||
| 08 | Zoo | Kids & Family | 1.82× | ||
| 09 | Deportivo Alavés | Sports | 1.74× | ||
| 10 | Hardware store | Home & Garden | 1.72× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.70× | ||
| 12 | Life insurance | Business & Career | 1.68× | ||
| 13 | SD Eibar | Sports | 1.64× | ||
| 14 | Real Sociedad | Sports | 1.61× | ||
| 15 | Julia Roberts | Movies & TV | 1.60× | ||
| 16 | Public transport | Cars & Mobility | 1.59× | ||
| 17 | Sevilla FC | Sports | 1.58× | ||
| 18 | Real Valladolid | Sports | 1.58× | ||
| 19 | Norauto | Cars & Mobility | 1.55× | ||
| 20 | Granada CF | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.30× | |
| Tradition | CONSERVATISM | 1.50× | |
| Need for Security | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.58× | |
| Extroversion | THRILL | 0.65× | |
| Mindfulness | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Extremadura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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