Rascasse Audience Intelligence

HBO MAX Audience in Finland

A data profile of the people who buy, follow and care about HBO MAX in Finland — modelled from more than twelve digital signal sources. HBO MAX has an estimated audience of 1,067,026 people in Finland.

HBO MAX has an estimated audience of 1,067,026 people in Finland. 55.1% are female, 44.9% are male, average age 40.6.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the HBO MAX profile in Finland.

Audience size
1.1M
in Finland
Gender
55.1%
44.9% male
Age
40.6
average years
Country rank
#210
TV Channel in Finland
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HBO MAX

55.1% are female, 44.9% are male, average age 40.6.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for HBO MAX audience in Finland
MetricValue
Female55.1%
Male44.9%
Average age40.6
Estimated audience size1,067,026
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the HBO MAX audience in Finland
Age bracketShare%
16-1915%
20-2922%
30-3921%
40-4920%
50+23%
Fig. 04

Worldwide distribution

1.0%

of the worldwide HBO MAX audience comes from Finland.

Worldwide audience distribution share by country for HBO MAX
CountryShare
United States39.2%
Brazil11.7%
Poland5.4%
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Finland who actively search for HBO MAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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