A data profile of the people who buy, follow and care about Aéroville in France — modelled from more than twelve digital signal sources. Aéroville has an estimated audience of 2,342,974 people in France.
The average Aéroville fan in France is 42.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Kitchen garden, Christmas tree, with strongest over-indexing on Love & Sex (92.41× the country average).
Demographically, the Aéroville audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Aéroville fan in France is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Aéroville profile in France.
56.5% are female, 43.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.3 |
| Estimated audience size | 2,342,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Aéroville audience comes from France.
| Country | Share |
|---|---|
| France | 97.1% |
| United Kingdom | 0.3% |
| United States | 0.3% |
Where the Aéroville audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 7.17× | |
| 02 | Hauts-de-France | ~600K | 3.06× | |
| 03 | Corsica | ~10K | 0.86× | |
| 04 | Centre-Val de Loire | ~50K | 0.63× | |
| 05 | Bourgogne-Franche-Comté | ~60K | 0.61× | |
| 06 | Normandy | ~60K | 0.58× | |
| 07 | Brittany | ~60K | 0.54× | |
| 08 | Pays de la Loire | ~70K | 0.53× | |
| 09 | Provence-Alpes-Côte d'Azur | ~80K | 0.49× | |
| 10 | Grand Est | ~90K | 0.47× | |
| 11 | Nouvelle-Aquitaine | ~90K | 0.45× | |
| 12 | Occitanie | ~90K | 0.45× | |
| 13 | Auvergne-Rhône-Alpes | ~100K | 0.39× |
The strongest cross-interests of the Aéroville audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 92.41× | ||
| 02 | Christmas tree | Kids & Family | 14.13× | ||
| 03 | Charles de Gaulle Airport | Travel & Leisure | 11.09× | ||
| 04 | Christmas Gift | Kids & Family | 9.71× | ||
| 05 | Kitchen garden | Home & Garden | 8.02× | ||
| 06 | Girl power | Politics & Society | 7.18× | ||
| 07 | Breast Cancer awareness | Health | 5.98× | ||
| 08 | Dentistry | Business & Career | 5.69× | ||
| 09 | Sustainable products | Politics & Society | 5.54× | ||
| 10 | Broadcasting of sports events | Movies & TV | 4.18× | ||
| 11 | Take-out | Food & Beverages | 3.37× | ||
| 12 | Google Drive | Technology & Electronics | 3.22× | ||
| 13 | Sex and the City | Movies & TV | 3.22× | ||
| 14 | Tinder | Internet & Social Media | 3.19× | ||
| 15 | Kitchen | Home & Garden | 2.24× | ||
| 16 | Google Maps | Internet & Social Media | 2.06× | ||
| 17 | Midi Libre | News | 1.76× | ||
| 18 | Indeed.com | Business & Career | 1.60× | ||
| 19 | Innovation | Business & Career | 1.60× | ||
| 20 | La Banque postale | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.56× | |
| Mindfulness | BALANCE | 2.00× | |
| Urban Lifestyle | OPEN | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Pet Ownership | JOY | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Aéroville has an estimated audience of 2,342,974 people in France, concentrated in Île-de-France and Hauts-de-France.
56.5% of Aéroville fans are female, 43.5% are male, with an average age of 42.3 years.
Aéroville fans show strongest brand affinity for Love & Sex (92.41×), Kitchen garden (8.02×), and Christmas tree (14.13×) over the country average.
Aéroville fans in France are most concentrated in Île-de-France (reach ~1.5M), Hauts-de-France (reach ~600K), and Auvergne-Rhône-Alpes (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Aéroville itself, the audience over-indexes on Kitchen garden (8.02×), Christmas tree (14.13×), Google Drive (3.22×), and Christmas Gift (9.71×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Aéroville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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