Booba Audience in France
A data profile of the people who buy, follow and care about Booba in France — modelled from more than twelve digital signal sources. Booba has an estimated audience of 1,746,230 people in France.
The average Booba fan in France is 31.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Jul, Clothing, Shopping, with strongest over-indexing on Jul (9.35× the country average).
Demographically, the Booba audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Booba fan in France is balanced, around 31.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jul.
At a glance
The key figures that characterise the Booba profile in France.
Search interest · 12-month trend
Demographics of Booba fans
49.6% are female, 50.4% are male, average age 31.2.
Gender split
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 31.2 |
| Estimated audience size | 1,746,230 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Booba audience comes from France.
| Country | Share |
|---|---|
| France | 33.2% |
| Saudi Arabia | 15.3% |
| United States | 10.6% |
Geography
Where the Booba audience in France is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 2.01× | |
| 02 | Grand Est | ~200K | 1.13× | |
| 03 | Auvergne-Rhône-Alpes | ~200K | 1.12× | |
| 04 | Hauts-de-France | ~200K | 1.04× | |
| 05 | Provence-Alpes-Côte d'Azur | ~100K | 1.01× | |
| 06 | Occitanie | ~100K | 0.98× | |
| 07 | Normandy | ~80K | 0.97× | |
| 08 | Centre-Val de Loire | ~60K | 0.94× | |
| 09 | Bourgogne-Franche-Comté | ~60K | 0.91× | |
| 10 | Nouvelle-Aquitaine | ~100K | 0.88× | |
| 11 | Brittany | ~70K | 0.81× | |
| 12 | Pays de la Loire | ~80K | 0.80× | |
| 13 | Corsica | ~4K | 0.51× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Booba audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jul | Music & Radio | 9.35× | ||
| 02 | Theodora | Music & Radio | 5.57× | ||
| 03 | Clothing | Fashion & Accessoires | 2.46× | ||
| 04 | FIFA World Cup | Sports | 2.37× | ||
| 05 | Paris Saint-Germain | Sports | 2.25× | ||
| 06 | Shopping | Shopping | 2.18× | ||
| 07 | Soccer | Sports | 2.05× | ||
| 08 | Sports and outdoors | Sports | 2.04× | ||
| 09 | Food and drink | Food & Beverages | 1.99× | ||
| 10 | Shopping and fashion | Shopping | 1.88× | ||
| 11 | TikTok | Internet & Social Media | 1.85× | ||
| 12 | Beverages | Food & Beverages | 1.79× | ||
| 13 | Food | Food & Beverages | 1.78× | ||
| 14 | Music | Business & Career | 1.76× | ||
| 15 | Entertainment | Movies & TV | 1.74× | ||
| 16 | Consumer electronics | Technology & Electronics | 1.74× | ||
| 17 | Arts and music | Arts & Culture | 1.66× | ||
| 18 | Beauty | Beauty & Wellness | 1.64× | ||
| 19 | Reading | Literature | 1.61× | ||
| 20 | YT | Music & Radio | 1.54× |
Personality of the Booba audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.92× | |
| Risk Appetite | THRILL | 1.70× | |
| Luxury Orientation | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.75× | |
| Creativity | OPEN | 0.92× | |
| Need for Security | CONSERVATISM | 0.93× |
Frequently asked questions
How many fans does Booba have in France?
Booba has an estimated audience of 1,746,230 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Booba fans?
49.6% of Booba fans are female, 50.4% are male, with an average age of 31.2 years.
Which brands do Booba fans like most?
Booba fans show strongest brand affinity for Jul (9.35×), Clothing (2.46×), and Shopping (2.18×) over the country average.
Where do Booba fans live in France?
Booba fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~200K), and Grand Est (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Booba fans also like?
Beyond Booba itself, the audience over-indexes on Clothing (2.46×), Shopping (2.18×), Food and drink (1.99×), and Sports and outdoors (2.04×) compared to the France average.
Explore more audiences
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See Booba audiences in other countries
- Booba — Germany
- Booba — United States
- Booba — United Kingdom
- Booba — Italy
- Booba — Spain
- Booba — Brazil
- Booba — Canada
- Booba — Mexico
- Booba — Netherlands
- Booba — Austria
- Booba — Belgium
- Booba — Portugal
- Booba — Ireland
- Booba — Argentina
- Booba — Sweden
- Booba — Norway
- Booba — Finland
- Booba — Denmark
- Booba — India
- Booba — Colombia
- Booba — Australia
- Booba — South Africa
- Booba — Poland
- Booba — Malaysia
- Booba — Switzerland
- Booba — United Arab Emirates
- Booba — Indonesia
- Booba — Japan
- Booba — South Korea
- Booba — Saudi Arabia
How to read this data
Audience size is the estimated number of people in France who actively search for Booba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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