Rascasse Audience Intelligence

World Journal Audience Demographics in United States

World Journal has an estimated audience of 873K people in United States.

#79among Newspaper in United States
#837among websites & media in United States
#237in News

The average World Journal fan in United States is 41.8 years old, more female, and lives primarily in California.

By number of fans, World Journal ranks #79 among the 1320 objects in Newspaper in United States — 0.7× the group median.

Women make up 63.2% of the fan base, 13.1 percentage points more than the group average.

Compared with the other 1319 objects in Newspaper, World Journal fans stand out for their interest in Ford Mondeo, WeChat and Cathay Pacific.

Most fans live in California, New York, New Jersey.

Top affinities include Ford Mondeo, WeChat, Cathay Pacific, with strongest over-indexing on Ford Mondeo (244.9× the country average).

Demographically, the World Journal audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Travelling.

The typical World Journal fan in United States is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Ford Mondeo.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
873K
in United States
Gender
63.2%♀
36.8% male
Age
41.8
average years
Country rank
#26808
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of World Journal

63.2% are female, 36.8% are male, average age 41.8.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for World Journal audience in United States
MetricValue
Female63.2%
Male36.8%
Average age41.8
Estimated audience size873K
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the World Journal audience in United States
Age bracketShare%
16-2410%
25-3420%
35-4427%
45-5423%
55+20%
Fig. 04

Worldwide distribution

65.0%

of the worldwide World Journal audience comes from United States.

Worldwide audience distribution share by country for World Journal
CountryShare
United States65.0%
China24.0%
Taiwan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

World Journal fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K8.70×
02California~700K6.51×
03New Jersey~100K5.04×
04Massachusetts~50K2.68×
05Connecticut~20K2.57×
06Nevada~20K1.96×
07Maryland~30K1.70×
08Hawaii~5K1.44×
09Pennsylvania~50K1.38×
10Illinois~40K1.22×
11Washington~20K1.00×
12Virginia~20K0.99×
13Georgia~30K0.98×
14Texas~50K0.83×
15Wyoming~1K0.83×
16North Carolina~20K0.82×
17South Dakota~2K0.79×
18Mississippi~6K0.78×
19Delaware~2K0.77×
20North Dakota~2K0.77×
21Arkansas~6K0.76×
22Florida~40K0.75×
23Vermont~1K0.73×
24Alaska~1K0.71×
25Kansas~5K0.70×
26Montana~2K0.70×
27Arizona~10K0.69×
28Rhode Island~2K0.67×
29South Carolina~9K0.61×
30Michigan~20K0.60×
31Indiana~10K0.60×
32Maine~2K0.60×
33West Virginia~3K0.59×
34New Hampshire~2K0.57×
35Oklahoma~6K0.56×
36Idaho~3K0.56×
37Colorado~8K0.55×
38New Mexico~3K0.55×
39Tennessee~10K0.53×
40Nebraska~3K0.51×
41Utah~4K0.50×
42Oregon~5K0.49×
43Iowa~4K0.47×
44Ohio~10K0.44×
45Wisconsin~7K0.44×
46Louisiana~5K0.41×
47Alabama~5K0.40×
48Kentucky~5K0.40×
49Missouri~6K0.35×
50Minnesota~5K0.34×
Fig. 06

Affinity by region

Affinity by region — World Journal, United States
0.34×1.00×8.70×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the World Journal audience vs. the country average
#·InterestCategoryAffinity×
01Ford MondeoCars & Mobility244.90×
02WeChatInternet & Social Media91.95×
03Cathay PacificTravel & Leisure62.72×
04EVA AirTravel & Leisure20.00×
05Malaysia AirlinesTravel & Leisure20.00×
06Japan AirlinesTravel & Leisure18.49×
07All Nippon AirwaysTravel & Leisure14.44×
08Hybrid electric vehicleCars & Mobility12.22×
09UniqloShopping8.29×
10Business classTravel & Leisure7.47×
11First class travelTravel & Leisure7.39×
12Alaska AirlinesTravel & Leisure6.63×
13JetBlueTravel & Leisure6.62×
14FedExBusiness & Career4.61×
15IKEAHome & Garden4.18×
16Shopping mallsShopping3.80×
17Mortgage loansBusiness & Career3.55×
18AirbnbTravel & Leisure3.37×
19McDonald'sFood & Beverages3.18×
20StarbucksFood & Beverages2.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the World Journal audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the World Journal audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.43×
TravellingTHRILL3.06×
Convenience OrientationPREMIUM2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the World Journal audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
DIY MentalityTHRILL0.78×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Newspaper audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in World Journal over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/world-journal-26597” · Methodology