A data profile of the people who buy, follow and care about Freerunning in United Kingdom — modelled from more than twelve digital signal sources. Freerunning has an estimated audience of 581,567 people in United Kingdom.
The average Freerunning fan in United Kingdom is 39.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Pinball, Parkour, Caixa Econômica Federal, with strongest over-indexing on Pinball (18.84× the country average).
Demographically, the Freerunning audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Freerunning fan in United Kingdom is balanced, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Pinball.
The key figures that characterise the Freerunning profile in United Kingdom.
45.4% are female, 54.6% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 39.8 |
| Estimated audience size | 581,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Freerunning audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.6% |
| United Kingdom | 7.7% |
| Mexico | 5.9% |
Where the Freerunning audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~50K | 1.06× | |
| 02 | South East | ~80K | 1.04× | |
| 03 | Northern Ireland | ~20K | 1.03× | |
| 04 | East Midlands | ~40K | 1.02× | |
| 05 | Wales | ~30K | 1.02× | |
| 06 | North East | ~20K | 1.02× | |
| 07 | East of England | ~50K | 0.99× | |
| 08 | West Midlands | ~20K | 0.98× | |
| 09 | Scotland | ~50K | 0.96× | |
| 10 | Yorkshire and the Humber | ~40K | 0.96× | |
| 11 | North West | ~60K | 0.93× | |
| 12 | England | ~400K | 0.83× |
The strongest cross-interests of the Freerunning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pinball | Games | 18.84× | ||
| 02 | Parkour | Sports | 16.72× | ||
| 03 | Honda City | Cars & Mobility | 16.48× | ||
| 04 | Cultural tourism | Travel & Leisure | 9.86× | ||
| 05 | Caixa Econômica Federal | Business & Career | 8.77× | ||
| 06 | Paragliding | Sports | 8.17× | ||
| 07 | Sunday Brunch | Kids & Family | 6.27× | ||
| 08 | strava | Sports | 5.95× | ||
| 09 | Chopper (motorcycle) | Cars & Mobility | 5.45× | ||
| 10 | Motorcycle accessories | Cars & Mobility | 4.33× | ||
| 11 | Reggaeton | Music & Radio | 4.06× | ||
| 12 | Extreme sport | Sports | 3.45× | ||
| 13 | Livemusic | Music & Radio | 3.39× | ||
| 14 | Wikipedia | Internet & Social Media | 2.92× | ||
| 15 | Batman | Movies & TV | 2.25× | ||
| 16 | Chelsea F.C. | Sports | 2.24× | ||
| 17 | Superman | Movies & TV | 1.96× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.87× | ||
| 19 | Donald Trump | Politics & Society | 1.86× | ||
| 20 | Financial services | Business & Career | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.90× | |
| Pet Ownership | JOY | 2.54× | |
| Early Adopter Mentality | POWER | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.59× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.78× |
Freerunning has an estimated audience of 581,567 people in United Kingdom, concentrated in England and South East.
45.4% of Freerunning fans are female, 54.6% are male, with an average age of 39.8 years.
Freerunning fans show strongest brand affinity for Pinball (18.84×), Parkour (16.72×), and Caixa Econômica Federal (8.77×) over the country average.
Freerunning fans in United Kingdom are most concentrated in England (reach ~400K), South East (reach ~80K), and North West (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Freerunning itself, the audience over-indexes on Parkour (16.72×), Caixa Econômica Federal (8.77×), Sunday Brunch (6.27×), and Wikipedia (2.92×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Freerunning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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