Freerunning Audience in United States

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Freerunning has an estimated audience of 1,334,217 people in United States. 41.7% are female, 58.3% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Voter registration, Vocal harmony, Goop, Governor of Michigan.

The average Freerunning fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Voter registration, Vocal harmony, with strongest over-indexing on Grinch (10.27× the country average). Demographically, the Freerunning audience skews more male with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Freerunning fans

Demographic split for Freerunning audience in United States
MetricValue
Female41.7%
Male58.3%
Average age33.1
Estimated audience size1,334,217

Audience persona

The typical Freerunning fan in United States is more male, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Freerunning in United States
RegionReachAffinity
California116,1830.79×
Texas44,1460.38×
Florida37,4350.41×
New York36,4060.49×
Illinois20,5980.46×
Washington18,8420.7×
North Carolina17,0890.43×
Pennsylvania15,8590.35×
Ohio15,7380.38×
Georgia14,6460.36×
Virginia14,3480.44×
Michigan13,0230.37×
New Jersey12,7050.37×
Mississippi11,3361.03×
Maryland10,9240.48×
Arkansas10,9100.99×
Minnesota10,6260.56×
Colorado10,5280.5×
Massachusetts10,5170.4×
Arizona10,5100.39×
Indiana10,4620.43×
Oklahoma10,2780.69×
Missouri10,1320.47×
Louisiana10,0790.59×
Alabama9,7910.53×
Kentucky9,6930.58×
Tennessee9,6830.36×
West Virginia9,3581.51×
Alaska9,3393.27×
Oregon9,2760.61×
Wisconsin9,0360.45×
South Carolina8,8740.44×
Kansas8,6440.82×
Idaho8,6421.29×
Hawaii8,2551.44×
Iowa8,2060.75×
Connecticut8,1670.61×
Montana8,1412.2×
Nevada8,1110.63×
South Dakota8,0352.61×
North Dakota7,8242.85×
New Hampshire7,7111.47×
Wyoming7,5703.83×
Nebraska7,5511.13×
New Mexico7,5111.12×
Rhode Island7,4461.75×
Maine7,4411.56×
Utah7,3470.61×
Vermont7,3233.13×
Delaware6,6681.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Freerunning audience
BrandAffinityCategory
Grinch10.27×Movies & TV
Voter registration12.07×Politics & Society
Vocal harmony10.91×Music & Radio
Goop11.46×Internet & Social Media
Governor of Michigan15.79×Politics & Society
Historic site8.62×Arts & Culture
Home construction2.77×Home & Garden
Combat sport2.96×Sports
Wok11.31×Food & Beverages
Google Home10.07×Technology & Electronics
Hibachi11.92×Food & Beverages
Hipster13.38×Politics & Society
Cherish (group)14.65×Music & Radio
Tezz9.38×Movies & TV
Voltron: Legendary Defender20.52×Movies & TV
Rubber bulb44.32×Health
Bank account3×Business & Career
South Asian cuisine10.32×Food & Beverages
Grace Slick9.87×Music & Radio
Fairy godmother8.36×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Freerunning audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.81
Risk AppetiteTHRILL2.12
Sports ActivityPOWER1.92
Early Adopter MentalityPOWER1.84
Luxury OrientationPREMIUM1.59
ExtroversionTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Freerunning
CountryShare
United States17.2%
United Kingdom7.5%
Mexico5.7%

See Freerunning audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Freerunning have in United States?

Freerunning has an estimated audience of 1,334,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Freerunning fans?

41.7% of Freerunning fans are female, 58.3% are male, with an average age of 33.1 years.

Which brands do Freerunning fans like most?

Freerunning fans show strongest brand affinity for Grinch (10.27×), Voter registration (12.07×), and Vocal harmony (10.91×) over the country average.

Where do Freerunning fans live in United States?

Freerunning fans in United States are most concentrated in California (reach 116,183), Texas (reach 44,146), and Florida (reach 37,435). These three regions account for the largest share of the active audience.

What other brands do Freerunning fans also like?

Beyond Freerunning itself, the audience over-indexes on Voter registration (12.07×), Vocal harmony (10.91×), Goop (11.46×), and Governor of Michigan (15.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Freerunning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.