Rascasse Audience Intelligence

Freerunning Audience in United States

A data profile of the people who buy, follow and care about Freerunning in United States — modelled from more than twelve digital signal sources. Freerunning has an estimated audience of 1,334,217 people in United States.

#204among Sport in United States#7704among Topic in United States#1766in Sports

The average Freerunning fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Parkour, Bath and Bodyworks, Superman, with strongest over-indexing on Parkour (21.74× the country average).

Demographically, the Freerunning audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Freerunning fan in United States is more male, around 33.1 years old, with strong Risk Appetite tendencies and a notable affinity for Parkour.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Freerunning profile in United States.

Audience size
1.3M
in United States
Gender
41.7%♀
58.3% male
Age
33.1
average years
Country rank
#19345
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Freerunning fans

41.7% are female, 58.3% are male, average age 33.1.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Freerunning audience in United States
MetricValue
Female41.7%
Male58.3%
Average age33.1
Estimated audience size1,334,217
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Freerunning audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3920%
40-4914%
50+9%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Freerunning audience comes from United States.

Worldwide audience distribution share by country for Freerunning
CountryShare
United States17.2%
United Kingdom7.5%
Mexico5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Freerunning audience in United States is strongest.

Fig. 05

Top regions by affinity

Freerunning fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~4K1.37×
02Vermont~3K1.33×
03South Dakota~4K1.25×
04North Dakota~3K1.25×
05Montana~4K1.18×
06Rhode Island~5K1.15×
07Maine~5K1.14×
08Delaware~4K1.13×
09New Hampshire~6K1.11×
10Hawaii~6K1.10×
11Idaho~7K1.08×
12West Virginia~7K1.07×
13Nebraska~7K1.05×
14Washington, District of Columbia~4K1.05×
15New Mexico~7K1.04×
16Mississippi~10K1.02×
17Arkansas~10K1.01×
18Kansas~10K0.98×
19Iowa~10K0.96×
20Oklahoma~10K0.95×
21Utah~10K0.95×
22Louisiana~20K0.93×
23Connecticut~10K0.93×
24Nevada~10K0.93×
25Kentucky~20K0.92×
26Alabama~20K0.91×
27Oregon~10K0.91×
28South Carolina~20K0.90×
29Minnesota~20K0.90×
30Washington~20K0.89×
31Missouri~20K0.89×
32Wisconsin~20K0.89×
33Indiana~20K0.88×
34Tennessee~20K0.87×
35Maryland~20K0.87×
36Colorado~20K0.87×
37Arizona~20K0.86×
38California~100K0.85×
39Massachusetts~20K0.85×
40Michigan~30K0.83×
41New Jersey~30K0.83×
42Virginia~30K0.83×
43Ohio~30K0.82×
44North Carolina~30K0.82×
45Georgia~30K0.81×
46Pennsylvania~40K0.80×
47Illinois~30K0.78×
48Florida~60K0.72×
49New York~50K0.71×
50Texas~80K0.67×
Fig. 06

Affinity by region

Affinity by region — Freerunning, United States
0.67×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Freerunning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Freerunning audience
#·InterestCategoryAffinity×
01IntersportShopping37.61×
02Sidharth MalhotraFashion & Accessoires27.83×
03ParkourSports21.74×
04Daniel RicciardoSports20.00×
05Škoda AutoCars & Mobility9.70×
06United States national football teamSports9.52×
07Bath and BodyworksShopping7.84×
08Back to the FutureMovies & TV7.12×
09Red wineFood & Beverages4.74×
10GymnasticsSports4.00×
11Extreme sportSports3.74×
12Los Angeles DodgersSports3.59×
13PhilanthropyArts & Culture3.50×
14Track and fieldSports2.63×
157-ElevenShopping2.39×
16Planet FitnessSports2.11×
17SupermanMovies & TV2.01×
18Do it yourself (DIY)Home & Garden1.87×
19FIFA World CupSports1.80×
20Physical fitnessSports1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Freerunning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Freerunning audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.36×
Sports ActivityPOWER1.66×
IndulgenceJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Freerunning audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.53×
CreativityOPEN0.86×
SpiritualityBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Freerunning have in United States?

Freerunning has an estimated audience of 1,334,217 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Freerunning fans?

41.7% of Freerunning fans are female, 58.3% are male, with an average age of 33.1 years.

03

Which brands do Freerunning fans like most?

Freerunning fans show strongest brand affinity for Parkour (21.74×), Bath and Bodyworks (7.84×), and Superman (2.01×) over the country average.

04

Where do Freerunning fans live in United States?

Freerunning fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Freerunning fans also like?

Beyond Freerunning itself, the audience over-indexes on Bath and Bodyworks (7.84×), Superman (2.01×), Gymnastics (4×), and Physical fitness (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Freerunning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Freerunning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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