Freerunning Audience in Germany
Freerunning has an estimated audience of 298,620 people in Germany. 38.6% are female, 61.4% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Charlie Hunnam, Livemusic, Saucony, Bob Odenkirk, Car wash.
The average Freerunning fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Charlie Hunnam, Livemusic, Saucony, with strongest over-indexing on Charlie Hunnam (9.08× the country average). Demographically, the Freerunning audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Freerunning fans
| Metric | Value |
|---|---|
| Female | 38.6% |
| Male | 61.4% |
| Average age | 35.4 |
| Estimated audience size | 298,620 |
Audience persona
The typical Freerunning fan in Germany is more male, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for Charlie Hunnam.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,471 | 0.94× |
| Bayern | 37,914 | 0.79× |
| Baden-Württemberg | 36,772 | 0.9× |
| Niedersachsen | 24,545 | 0.85× |
| Hessen | 19,119 | 0.84× |
| Rheinland-Pfalz | 12,606 | 0.84× |
| Sachsen | 11,883 | 0.81× |
| Berlin | 10,626 | 0.8× |
| Sachsen-Anhalt | 8,235 | 1.06× |
| Schleswig-Holstein | 7,648 | 0.71× |
| Thüringen | 6,784 | 0.89× |
| Mecklenburg-Vorpommern | 6,760 | 1.19× |
| Brandenburg | 6,615 | 0.71× |
| Hamburg | 5,921 | 0.88× |
| Saarland | 5,760 | 1.57× |
| Bremen | 5,653 | 2.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charlie Hunnam | 9.08× | Movies & TV |
| Livemusic | 4.81× | Music & Radio |
| Saucony | 20.3× | Sports |
| Bob Odenkirk | 16.65× | Movies & TV |
| Car wash | 6.69× | Cars & Mobility |
| Borussia Dortmund | 1.8× | Sports |
| Parkour | 12.95× | Sports |
| Rick Astley | 16.45× | Music & Radio |
| Minecraft | 5.69× | Games |
| Ryanair | 2.35× | Travel & Leisure |
| Pets | 1.65× | Pets & Animals |
| Large intestine | 21.96× | Health |
| FIFA World Cup | 1.88× | Sports |
| Natural foods | 3.84× | Food & Beverages |
| Fressnapf | 3.01× | Shopping |
| Do it yourself (DIY) | 1.82× | Home & Garden |
| Art exhibition | 3.19× | Arts & Culture |
| Alpine skiing | 2.7× | Sports |
| Tagesschau | 1.57× | Movies & TV |
| Bundesliga | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Early Adopter Mentality | POWER | 1.56 |
| Risk Appetite | THRILL | 1.54 |
| Pet Ownership | JOY | 1.48 |
| Sustainability | BALANCE | 1.36 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| United Kingdom | 7.5% |
| Mexico | 5.7% |
See Freerunning audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Freerunning have in Germany?
Freerunning has an estimated audience of 298,620 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Freerunning fans?
38.6% of Freerunning fans are female, 61.4% are male, with an average age of 35.4 years.
Which brands do Freerunning fans like most?
Freerunning fans show strongest brand affinity for Charlie Hunnam (9.08×), Livemusic (4.81×), and Saucony (20.3×) over the country average.
Where do Freerunning fans live in Germany?
Freerunning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,471), Bayern (reach 37,914), and Baden-Württemberg (reach 36,772). These three regions account for the largest share of the active audience.
What other brands do Freerunning fans also like?
Beyond Freerunning itself, the audience over-indexes on Livemusic (4.81×), Saucony (20.3×), Bob Odenkirk (16.65×), and Car wash (6.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Freerunning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.