A data profile of the people who buy, follow and care about FTSE 250 Index in United Kingdom — modelled from more than twelve digital signal sources. FTSE 250 Index has an estimated audience of 4,489,107 people in United Kingdom.
The average FTSE 250 Index fan in United Kingdom is 41.6 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Society, Queens Park Rangers F.C., Recreation, with strongest over-indexing on Society (2.11× the country average).
Demographically, the FTSE 250 Index audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical FTSE 250 Index fan in United Kingdom is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Society.
The key figures that characterise the FTSE 250 Index profile in United Kingdom.
55.7% are female, 44.3% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 41.6 |
| Estimated audience size | 4,489,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 22% |
Where the FTSE 250 Index audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~900K | 2.23× | |
| 02 | Wales | ~600K | 2.18× | |
| 03 | Northern Ireland | ~200K | 1.37× | |
| 04 | Yorkshire and the Humber | ~400K | 1.05× | |
| 05 | West Midlands | ~200K | 0.82× | |
| 06 | South East | ~400K | 0.73× | |
| 07 | South West | ~300K | 0.69× | |
| 08 | North East | ~100K | 0.65× | |
| 09 | East of England | ~200K | 0.51× | |
| 10 | East Midlands | ~200K | 0.47× | |
| 11 | North West | ~200K | 0.33× |
The strongest cross-interests of the FTSE 250 Index audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queens Park Rangers F.C. | Sports | 4.24× | ||
| 02 | Business marketing | Business & Career | 3.35× | ||
| 03 | Supply chain | Business & Career | 2.87× | ||
| 04 | FootAsylum | Fashion & Accessoires | 2.72× | ||
| 05 | Sports club | Sports | 2.64× | ||
| 06 | Society | Politics & Society | 2.11× | ||
| 07 | Team sport | Sports | 2.03× | ||
| 08 | Corporation | Business & Career | 2.00× | ||
| 09 | Recreation | Travel & Leisure | 1.95× | ||
| 10 | Greater Manchester | Travel & Leisure | 1.95× | ||
| 11 | New Look | Fashion & Accessoires | 1.92× | ||
| 12 | JD Sports | Shopping | 1.80× | ||
| 13 | Sports Direct | Fashion & Accessoires | 1.69× | ||
| 14 | Sportswear (activewear) | Fashion & Accessoires | 1.68× | ||
| 15 | River Island | Fashion & Accessoires | 1.66× | ||
| 16 | Hobby | Home & Garden | 1.62× | ||
| 17 | Gibraltar | Travel & Leisure | 1.59× | ||
| 18 | Haute couture | Fashion & Accessoires | 1.57× | ||
| 19 | Katie Price | Fashion & Accessoires | 1.55× | ||
| 20 | Jacket | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.15× | |
| Price Sensitivity | PREMIUM | 1.13× | |
| Luxury Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.88× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
FTSE 250 Index's target market in United Kingdom covers an estimated 4,489,107 people, concentrated in Scotland and Wales.
55.7% of the FTSE 250 Index audience are female, 44.3% are male, with an average age of 41.6 years.
FTSE 250 Index fans show strongest brand affinity for Society (2.11×), Queens Park Rangers F.C. (4.24×), and Recreation (1.95×) over the country average.
FTSE 250 Index fans in United Kingdom are most concentrated in Scotland (reach ~900K), Wales (reach ~600K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond FTSE 250 Index itself, the audience over-indexes on Queens Park Rangers F.C. (4.24×), Recreation (1.95×), Team sport (2.03×), and Supply chain (2.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for FTSE 250 Index. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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