A data profile of the people who buy, follow and care about Mustard (condiment) in United Kingdom — modelled from more than twelve digital signal sources. Mustard (condiment) has an estimated audience of 475,379 people in United Kingdom.
The average Mustard (condiment) fan in United Kingdom is 39.7 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Greater London, North West.
Top brand affinities include Cooking, French's, Oliver Bonas, with strongest over-indexing on Cooking (1.68× the country average).
Demographically, the Mustard (condiment) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mustard (condiment) fan in United Kingdom is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Cooking.
The key figures that characterise the Mustard (condiment) profile in United Kingdom.
71.6% are female, 28.4% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 39.7 |
| Estimated audience size | 475,379 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Mustard (condiment) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 5.0% |
| United Kingdom | 4.3% |
Where the Mustard (condiment) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~50K | 1.23× | |
| 02 | South East | ~70K | 1.07× | |
| 03 | East Midlands | ~30K | 1.04× | |
| 04 | North West | ~50K | 1.03× | |
| 05 | Wales | ~30K | 1.03× | |
| 06 | East of England | ~40K | 1.01× | |
| 07 | North East | ~20K | 1.00× | |
| 08 | Northern Ireland | ~10K | 0.99× | |
| 09 | Scotland | ~40K | 0.97× | |
| 10 | Yorkshire and the Humber | ~40K | 0.95× | |
| 11 | West Midlands | ~20K | 0.94× | |
| 12 | Greater London | ~50K | 0.87× |
The strongest cross-interests of the Mustard (condiment) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | French's | Food & Beverages | 12.71× | ||
| 02 | Baking powder | Food & Beverages | 3.58× | ||
| 03 | Shrimp | Food & Beverages | 2.71× | ||
| 04 | Sunday roast | Food & Beverages | 2.25× | ||
| 05 | Oliver Bonas | Fashion & Accessoires | 1.99× | ||
| 06 | Cuisine of the United States | Food & Beverages | 1.88× | ||
| 07 | Bacon | Food & Beverages | 1.79× | ||
| 08 | Fat Face | Fashion & Accessoires | 1.78× | ||
| 09 | Honey | Food & Beverages | 1.78× | ||
| 10 | Frying pan | Home & Garden | 1.76× | ||
| 11 | Cooking | Food & Beverages | 1.68× | ||
| 12 | Sausage | Food & Beverages | 1.67× | ||
| 13 | Sandwich | Food & Beverages | 1.66× | ||
| 14 | Pork | Food & Beverages | 1.65× | ||
| 15 | Cath Kidston | Fashion & Accessoires | 1.65× | ||
| 16 | Coop | Food & Beverages | 1.62× | ||
| 17 | Birkenstock | Fashion & Accessoires | 1.59× | ||
| 18 | Steak | Food & Beverages | 1.56× | ||
| 19 | The White Company | Literature | 1.53× | ||
| 20 | Microbrewery | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Indulgence | JOY | 1.37× | |
| Design Affinity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Mindfulness | BALANCE | 0.82× | |
| Career Orientation | POWER | 0.91× |
Mustard (condiment) has an estimated audience of 475,379 people in United Kingdom, concentrated in South East and Greater London.
71.6% of Mustard (condiment) fans are female, 28.4% are male, with an average age of 39.7 years.
Mustard (condiment) fans show strongest brand affinity for Cooking (1.68×), French's (12.71×), and Oliver Bonas (1.99×) over the country average.
Mustard (condiment) fans in United Kingdom are most concentrated in South East (reach ~70K), Greater London (reach ~50K), and North West (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Mustard (condiment) itself, the audience over-indexes on French's (12.71×), Oliver Bonas (1.99×), Fat Face (1.78×), and Sunday roast (2.25×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mustard (condiment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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