Rascasse Audience Intelligence

Mustard (condiment) Audience in United States

A data profile of the people who buy, follow and care about Mustard (condiment) in United States — modelled from more than twelve digital signal sources. Mustard (condiment) has an estimated audience of 2,663,551 people in United States.

#19among Spice in United States#5441among Topic in United States#696in Food & Beverages

The average Mustard (condiment) fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include French's, Kroger, Steak, with strongest over-indexing on French's (10.33× the country average).

Demographically, the Mustard (condiment) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mustard (condiment) fan in United States is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for French's.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mustard (condiment) profile in United States.

Audience size
2.7M
in United States
Gender
65.3%♀
34.7% male
Age
40.5
average years
Country rank
#11342
Topic in United States
Fig. 01

Search interest · 12-month trend

-85%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mustard (condiment) fans

65.3% are female, 34.7% are male, average age 40.5.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Mustard (condiment) audience in United States
MetricValue
Female65.3%
Male34.7%
Average age40.5
Estimated audience size2,663,551
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Mustard (condiment) audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3918%
40-4922%
50+23%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Mustard (condiment) audience comes from United States.

Worldwide audience distribution share by country for Mustard (condiment)
CountryShare
United States23.2%
Japan4.8%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mustard (condiment) audience in United States is strongest.

Fig. 05

Top regions by affinity

Mustard (condiment) fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.65×
02Indiana~60K1.16×
03Hawaii~10K1.12×
04Ohio~90K1.11×
05Mississippi~20K1.11×
06Idaho~10K1.09×
07South Dakota~7K1.08×
08North Dakota~6K1.08×
09Tennessee~60K1.05×
10Vermont~5K1.05×
11West Virginia~10K1.04×
12Alaska~6K1.04×
13Nebraska~10K1.01×
14New Hampshire~10K1.01×
15Rhode Island~9K1.01×
16Georgia~80K1.00×
17Delaware~7K1.00×
18Oklahoma~30K0.99×
19Maine~9K0.99×
20Washington, District of Columbia~8K0.99×
21Washington~50K0.98×
22Louisiana~30K0.98×
23Iowa~20K0.98×
24Arkansas~20K0.98×
25South Carolina~40K0.97×
26Kentucky~30K0.97×
27Kansas~20K0.96×
28New Mexico~10K0.96×
29Wisconsin~40K0.95×
30Alabama~40K0.95×
31Connecticut~20K0.93×
32Nevada~20K0.93×
33Utah~20K0.93×
34North Carolina~70K0.92×
35Minnesota~40K0.92×
36Oregon~30K0.92×
37Missouri~40K0.91×
38Maryland~40K0.90×
39Florida~200K0.89×
40Michigan~60K0.89×
41Colorado~40K0.89×
42Pennsylvania~80K0.88×
43Virginia~60K0.87×
44Arizona~50K0.87×
45Massachusetts~50K0.87×
46Illinois~80K0.85×
47New Jersey~60K0.84×
48Texas~200K0.82×
49California~200K0.79×
50New York~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Mustard (condiment), United States
0.79×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mustard (condiment) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mustard (condiment) audience
#·InterestCategoryAffinity×
01French'sFood & Beverages10.33×
02Reckitt BenckiserHome & Garden5.56×
03CasseroleFood & Beverages2.90×
04Food LionShopping2.04×
05Fried chickenFood & Beverages1.98×
06Hors d'oeuvreFood & Beverages1.95×
07SausageFood & Beverages1.91×
08Slow cookerFood & Beverages1.87×
09BaconFood & Beverages1.86×
10ShrimpFood & Beverages1.74×
11Frying panHome & Garden1.73×
12French friesFood & Beverages1.70×
13PorkFood & Beverages1.65×
14SaladFood & Beverages1.64×
15Diaper bagKids & Family1.57×
16MeijerShopping1.56×
17KrogerFood & Beverages1.54×
18SteakFood & Beverages1.52×
19SnackingFood & Beverages1.52×
20DoughFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mustard (condiment) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mustard (condiment) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.36×
Need for SecurityCONSERVATISM1.15×
IndulgenceJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mustard (condiment) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
TravellingTHRILL0.88×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mustard (condiment) have in United States?

Mustard (condiment) has an estimated audience of 2,663,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mustard (condiment) fans?

65.3% of Mustard (condiment) fans are female, 34.7% are male, with an average age of 40.5 years.

03

Which brands do Mustard (condiment) fans like most?

Mustard (condiment) fans show strongest brand affinity for French's (10.33×), Kroger (1.54×), and Steak (1.52×) over the country average.

04

Where do Mustard (condiment) fans live in United States?

Mustard (condiment) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mustard (condiment) fans also like?

Beyond Mustard (condiment) itself, the audience over-indexes on Kroger (1.54×), Steak (1.52×), Food Lion (2.04×), and Reckitt Benckiser (5.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mustard (condiment) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mustard (condiment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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