Mustard (condiment) Audience in United States

Mustard (condiment) has an estimated audience of 2,663,551 people in United States. 65.3% are female, 34.7% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Texas Roadhouse, Honda HR-V, Dollar General, Livemusic.

The average Mustard (condiment) fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Texas Roadhouse, Honda HR-V, with strongest over-indexing on Kia Sportage (22.5× the country average). Demographically, the Mustard (condiment) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Mustard (condiment) fans

Demographic split for Mustard (condiment) audience in United States
MetricValue
Female65.3%
Male34.7%
Average age40.5
Estimated audience size2,663,551

Audience persona

The typical Mustard (condiment) fan in United States is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Mustard (condiment) in United States
RegionReachAffinity
California279,7930.96×
Texas200,7240.88×
Florida168,7370.94×
Ohio115,6591.41×
New York115,1730.77×
Georgia92,5361.13×
Illinois81,4450.92×
Pennsylvania81,3210.91×
North Carolina74,3430.93×
Indiana68,4551.41×
Tennessee63,7431.19×
Michigan60,2180.86×
Washington59,9781.12×
New Jersey49,0450.72×
Virginia48,0880.74×
Arizona39,6860.73×
South Carolina38,0790.95×
Massachusetts36,0180.69×
Maryland35,1170.77×
Missouri34,4140.8×
Wisconsin34,0220.85×
Louisiana32,2850.94×
Kentucky32,2190.96×
Mississippi32,2001.47×
Minnesota32,1100.84×
Colorado31,7610.76×
Oklahoma30,9521.05×
Alabama30,0520.81×
Montana24,1093.26×
Oregon22,7820.75×
Arkansas20,0850.92×
Iowa19,3420.88×
Nevada19,0050.74×
Idaho18,8031.41×
Connecticut18,6820.7×
Kansas17,7620.85×
Utah16,8740.71×
West Virginia13,5741.09×
Hawaii13,4711.18×
Nebraska12,7780.96×
New Mexico11,3490.85×
Rhode Island8,5501.01×
New Hampshire8,3880.8×
South Dakota7,7701.26×
Washington, District of Columbia7,5650.94×
Alaska7,3371.29×
Maine7,1960.75×
North Dakota6,6201.21×
Delaware6,4480.88×
Vermont4,8691.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mustard (condiment) audience
BrandAffinityCategory
Kia Sportage22.5×Cars & Mobility
Texas Roadhouse2.41×Food & Beverages
Honda HR-V15×Cars & Mobility
Dollar General2.01×Shopping
Livemusic2.71×Music & Radio
Pre-school playgroup16.3×Kids & Family
Publix2.56×Shopping
Kroger2.13×Food & Beverages
Houston Astros3.87×Sports
Take-out2.21×Food & Beverages
Real property2.37×Home & Garden
Wells Fargo1.71×Business & Career
Singer-songwriter1.68×Music & Radio
IHOP2.41×Food & Beverages
Jeep Grand Cherokee4.48×Cars & Mobility
Wingstop1.92×Food & Beverages
Panda Express1.99×Food & Beverages
Dollar Tree1.65×Shopping
Wegmans3.09×Shopping
Pizza Hut1.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mustard (condiment) audience
TraitClusterScore
PatriotismCONSERVATISM1.72
IndulgenceJOY1.49
Convenience OrientationPREMIUM1.35
Price SensitivityPREMIUM1.28
Need for SecurityCONSERVATISM1.24
Healthy LifestyleBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Mustard (condiment)
CountryShare
United States23.2%
Japan4.8%
United Kingdom4.1%

See Mustard (condiment) audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Mustard (condiment) have in United States?

Mustard (condiment) has an estimated audience of 2,663,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Mustard (condiment) fans?

65.3% of Mustard (condiment) fans are female, 34.7% are male, with an average age of 40.5 years.

Which brands do Mustard (condiment) fans like most?

Mustard (condiment) fans show strongest brand affinity for Kia Sportage (22.5×), Texas Roadhouse (2.41×), and Honda HR-V (15×) over the country average.

Where do Mustard (condiment) fans live in United States?

Mustard (condiment) fans in United States are most concentrated in California (reach 279,793), Texas (reach 200,724), and Florida (reach 168,737). These three regions account for the largest share of the active audience.

What other brands do Mustard (condiment) fans also like?

Beyond Mustard (condiment) itself, the audience over-indexes on Texas Roadhouse (2.41×), Honda HR-V (15×), Dollar General (2.01×), and Livemusic (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mustard (condiment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.