A data profile of the people who buy, follow and care about Sichuan pepper in United Kingdom — modelled from more than twelve digital signal sources. Sichuan pepper has an estimated audience of 8,015 people in United Kingdom.
The average Sichuan pepper fan in United Kingdom is 40.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Non-alcoholic beverage, Tradition, Subway, with strongest over-indexing on Non-alcoholic beverage (4.29× the country average).
Demographically, the Sichuan pepper audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Sichuan pepper fan in United Kingdom is balanced, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Sichuan pepper profile in United Kingdom.
52.1% are female, 47.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 40.0 |
| Estimated audience size | 8,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 11% | |
| 30-39 | 0% | |
| 40-49 | 25% | |
| 50+ | 31% |
Where the Sichuan pepper audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~6K | 1.21× | |
| 02 | Scotland | <1K | 1.16× | |
| 03 | Wales | <1K | 0.92× | |
| 04 | Northern Ireland | <1K | 0.86× |
The strongest cross-interests of the Sichuan pepper audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tofu | Food & Beverages | 14.63× | ||
| 02 | Porridge | Food & Beverages | 11.01× | ||
| 03 | Baking powder | Food & Beverages | 8.64× | ||
| 04 | Low-carbohydrate diet | Food & Beverages | 4.94× | ||
| 05 | Traditional medicine | Health | 4.88× | ||
| 06 | Sugar substitute | Food & Beverages | 4.69× | ||
| 07 | Herbalism | Health | 4.57× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 4.29× | ||
| 09 | Privacy policy | Technology & Electronics | 3.61× | ||
| 10 | Gluten-free diet | Food & Beverages | 3.30× | ||
| 11 | Subway | Food & Beverages | 3.05× | ||
| 12 | Cider | Food & Beverages | 2.93× | ||
| 13 | Tradition | Politics & Society | 2.81× | ||
| 14 | Grilling | Food & Beverages | 2.72× | ||
| 15 | Country music | Music & Radio | 2.26× | ||
| 16 | Cloud computing | Technology & Electronics | 2.21× | ||
| 17 | Donald Trump | Politics & Society | 1.79× | ||
| 18 | Breaking news | Movies & TV | 1.74× | ||
| 19 | Medicine | Business & Career | 1.73× | ||
| 20 | Health care | Business & Career | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.81× | |
| Early Adopter Mentality | POWER | 1.74× | |
| Sustainability | BALANCE | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.41× | |
| Family Orientation | CONSERVATISM | 0.51× | |
| Convenience Orientation | PREMIUM | 0.54× |
Sichuan pepper has an estimated audience of 8,015 people in United Kingdom, concentrated in England and Scotland.
52.1% of Sichuan pepper fans are female, 47.9% are male, with an average age of 40.0 years.
Sichuan pepper fans show strongest brand affinity for Non-alcoholic beverage (4.29×), Tradition (2.81×), and Subway (3.05×) over the country average.
Sichuan pepper fans in United Kingdom are most concentrated in England (reach ~6K), Scotland (reach <1K), and Wales (reach <1K). These three regions account for the largest share of the active audience.
Beyond Sichuan pepper itself, the audience over-indexes on Tradition (2.81×), Subway (3.05×), Sugar substitute (4.69×), and Tofu (14.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sichuan pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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