A data profile of the people who buy, follow and care about Japanese popular culture in Indonesia — modelled from more than twelve digital signal sources. Japanese popular culture has an estimated audience of 2,896,206 people in Indonesia.
Japanese popular culture has an estimated audience of 2,896,206 people in Indonesia. 55.5% are female, 44.5% are male, average age 30.0. Top brand affinities: Traveloka, Shōnen manga, Scholarship, Radio, FamilyMart.
Top brand affinities include Traveloka, Shōnen manga, Scholarship, with strongest over-indexing on Traveloka (2.04× the country average).
Demographically, the Japanese popular culture audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Japanese popular culture fan in Indonesia is more female, around 30.0 years old, with strong Extroversion tendencies and a notable affinity for Traveloka.
The key figures that characterise the Japanese popular culture profile in Indonesia.
55.5% are female, 44.5% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 30.0 |
| Estimated audience size | 2,896,206 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 34% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Japanese popular culture audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 24.7% |
| Japan | 20.6% |
| United States | 11.1% |
The strongest cross-interests of the Japanese popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shōnen manga | Literature | 3.44× | ||
| 02 | Ryan Gosling | Movies & TV | 3.05× | ||
| 03 | Henry Cavill | Movies & TV | 2.56× | ||
| 04 | Cosplay | Games | 2.35× | ||
| 05 | Tom Cruise | Movies & TV | 2.33× | ||
| 06 | romantic comedies | Movies & TV | 2.30× | ||
| 07 | Minecraft | Games | 2.28× | ||
| 08 | Scholarship | Kids & Family | 2.21× | ||
| 09 | Traveloka | Travel & Leisure | 2.04× | ||
| 10 | Radio | Technology & Electronics | 2.02× | ||
| 11 | Self-love | Health | 2.02× | ||
| 12 | Fast fashion | Fashion & Accessoires | 1.97× | ||
| 13 | GitHub | Internet & Social Media | 1.95× | ||
| 14 | Astro (Malaysian satellite television) | Movies & TV | 1.82× | ||
| 15 | Allkpop | Music & Radio | 1.79× | ||
| 16 | FamilyMart | Shopping | 1.74× | ||
| 17 | Garuda Indonesia | Travel & Leisure | 1.74× | ||
| 18 | Maybank | Business & Career | 1.66× | ||
| 19 | Local news | News | 1.55× | ||
| 20 | Real Betis | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.50× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Spirituality | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.42× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Community Orientation | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Japanese popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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