A data profile of the people who buy, follow and care about Patna in India — modelled from more than twelve digital signal sources. Patna has an estimated audience of 4,584,466 people in India.
Patna has an estimated audience of 4,584,466 people in India. 16.4% are female, 83.6% are male, average age 31.9. Top brand affinities: Innovation, Internet celebrity, Handball, Rail transport, Nobel Peace Prize.
Top brand affinities include Innovation, Internet celebrity, Handball, with strongest over-indexing on Innovation (1.82× the country average).
Demographically, the Patna audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Patna fan in India is more male, around 31.9 years old, with strong Indulgence tendencies and a notable affinity for Innovation.
The key figures that characterise the Patna profile in India.
16.4% are female, 83.6% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 16.4% |
| Male | 83.6% |
| Average age | 31.9 |
| Estimated audience size | 4,584,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 35% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Patna audience comes from India.
| Country | Share |
|---|---|
| India | 65.7% |
| Saudi Arabia | 8.0% |
| United Arab Emirates | 5.0% |
The strongest cross-interests of the Patna audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nobel Peace Prize | Politics & Society | 2.30× | ||
| 02 | Low-cost carrier | Travel & Leisure | 2.25× | ||
| 03 | Ryan Gosling | Movies & TV | 2.23× | ||
| 04 | Max Verstappen | Sports | 2.00× | ||
| 05 | Renewable energy | Business & Career | 2.00× | ||
| 06 | Fertilizer | Home & Garden | 1.96× | ||
| 07 | Sustainable energy | Home & Garden | 1.96× | ||
| 08 | Virtual reality | Technology & Electronics | 1.89× | ||
| 09 | Mission: Impossible | Movies & TV | 1.87× | ||
| 10 | Innovation | Business & Career | 1.82× | ||
| 11 | Paris Saint-Germain | Sports | 1.77× | ||
| 12 | Squash (sport) | Sports | 1.73× | ||
| 13 | Handball | Sports | 1.68× | ||
| 14 | Rail transport | Travel & Leisure | 1.66× | ||
| 15 | Solar energy | Home & Garden | 1.66× | ||
| 16 | Contactless payment | Business & Career | 1.65× | ||
| 17 | Business school | Business & Career | 1.53× | ||
| 18 | Sports club | Sports | 1.52× | ||
| 19 | Internet celebrity | Internet & Social Media | 1.51× | ||
| 20 | Tom Cruise | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.63× | |
| Convenience Orientation | PREMIUM | 1.55× | |
| Sustainability | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.67× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Patna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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