A data profile of the people who buy, follow and care about Shiva in India — modelled from more than twelve digital signal sources. Shiva has an estimated audience of 3,668,753 people in India.
Shiva has an estimated audience of 3,668,753 people in India. 23.0% are female, 77.0% are male, average age 32.3. Top brand affinities: truecaller, Zoom!, Real property, Google Trends, Videography.
Top brand affinities include truecaller, Zoom!, Real property, with strongest over-indexing on truecaller (4.2× the country average).
Demographically, the Shiva audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Shiva fan in India is more male, around 32.3 years old, with strong Indulgence tendencies and a notable affinity for truecaller.
The key figures that characterise the Shiva profile in India.
23.0% are female, 77.0% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 32.3 |
| Estimated audience size | 3,668,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Shiva audience comes from India.
| Country | Share |
|---|---|
| India | 53.6% |
| Mexico | 5.2% |
| Nepal | 4.8% |
The strongest cross-interests of the Shiva audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | truecaller | Internet & Social Media | 4.20× | ||
| 02 | Google Trends | Internet & Social Media | 4.20× | ||
| 03 | Jim Carrey | Movies & TV | 4.20× | ||
| 04 | Edward Norton | Movies & TV | 4.20× | ||
| 05 | Alibaba.com | Shopping | 4.13× | ||
| 06 | Zootopia | Movies & TV | 3.89× | ||
| 07 | Zoom! | Business & Career | 3.32× | ||
| 08 | Roman Reigns | Sports | 2.92× | ||
| 09 | Nikkei 225 | Business & Career | 2.80× | ||
| 10 | Real property | Home & Garden | 2.32× | ||
| 11 | Chess.com | Sports | 2.20× | ||
| 12 | Videography | Internet & Social Media | 2.10× | ||
| 13 | Risk management | Business & Career | 1.76× | ||
| 14 | Rice | Food & Beverages | 1.66× | ||
| 15 | Microwave oven | Home & Garden | 1.64× | ||
| 16 | OnePlus | Technology & Electronics | 1.63× | ||
| 17 | Rail transport | Travel & Leisure | 1.58× | ||
| 18 | Activism | Politics & Society | 1.55× | ||
| 19 | Buddhism | Health | 1.52× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.56× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Spirituality | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Shiva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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