Rascasse Audience Intelligence

Shiva Audience in United States

A data profile of the people who buy, follow and care about Shiva in United States — modelled from more than twelve digital signal sources. Shiva has an estimated audience of 303,900 people in United States.

#13413among Topic in United States#2645in Politics & Society

The average Shiva fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hinduism, Priyanka Chopra, Web server, with strongest over-indexing on Hinduism (8.94× the country average).

Demographically, the Shiva audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shiva fan in United States is more female, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Hinduism.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shiva profile in United States.

Audience size
304K
in United States
Gender
55.3%♀
44.7% male
Age
37.4
average years
Country rank
#48050
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shiva fans

55.3% are female, 44.7% are male, average age 37.4.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Shiva audience in United States
MetricValue
Female55.3%
Male44.7%
Average age37.4
Estimated audience size303,900
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Shiva audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3922%
40-4919%
50+15%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Shiva audience comes from United States.

Worldwide audience distribution share by country for Shiva
CountryShare
India53.6%
Mexico5.2%
Nepal4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shiva audience in United States is strongest.

Fig. 05

Top regions by affinity

Shiva fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~8K1.36×
02Vermont<1K1.33×
03Washington~8K1.25×
04New Hampshire~1K1.23×
05Maine~1K1.20×
06Connecticut~4K1.16×
07Texas~30K1.13×
08Georgia~10K1.13×
09Colorado~5K1.12×
10Pennsylvania~10K1.11×
11New Jersey~9K1.11×
12Minnesota~5K1.11×
13Washington, District of Columbia~1K1.11×
14New York~20K1.10×
15Oregon~4K1.08×
16Utah~3K1.08×
17Nebraska~2K1.08×
18Virginia~8K1.07×
19Maryland~6K1.06×
20Rhode Island~1K1.06×
21California~30K1.04×
22North Carolina~9K1.04×
23Iowa~3K1.04×
24Wisconsin~5K1.03×
25Kansas~2K1.03×
26Illinois~10K1.02×
27Ohio~10K1.02×
28Indiana~6K1.01×
29Michigan~8K1.00×
30Arizona~6K1.00×
31Missouri~5K0.98×
32South Carolina~4K0.98×
33Montana<1K0.96×
34Delaware<1K0.94×
35Idaho~1K0.93×
36Alaska<1K0.93×
37Tennessee~5K0.89×
38Alabama~4K0.89×
39Arkansas~2K0.89×
40South Dakota<1K0.89×
41Florida~20K0.86×
42Kentucky~3K0.86×
43West Virginia~1K0.86×
44Hawaii~1K0.85×
45North Dakota<1K0.84×
46Oklahoma~3K0.81×
47New Mexico~1K0.80×
48Louisiana~3K0.77×
49Mississippi~2K0.72×
50Nevada~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Shiva, United States
0.71×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shiva audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shiva audience
#·InterestCategoryAffinity×
01Alia BhattMovies & TV19.72×
02qantas airwaysTravel & Leisure19.72×
03Albert CamusLiterature19.72×
04The Dubai MallFashion & Accessoires19.72×
05VoltaireLiterature18.20×
06Porter AirlinesTravel & Leisure16.88×
07China AirlinesTravel & Leisure15.00×
08EVA AirTravel & Leisure14.48×
09Priyanka ChopraMovies & TV10.78×
10UtopiaPolitics & Society9.43×
11BadmintonSports8.99×
12HinduismPolitics & Society8.94×
13LufthansaTravel & Leisure8.61×
14International educationBusiness & Career7.80×
15Air CanadaTravel & Leisure7.16×
16Web serverTechnology & Electronics6.39×
17FlightAwareTravel & Leisure5.88×
18InnovationBusiness & Career2.95×
19Google FlightsTravel & Leisure2.71×
20FIFA World CupSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shiva audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shiva audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
MindfulnessBALANCE2.00×
TravellingTHRILL1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shiva audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
Pet OwnershipJOY0.79×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shiva have in United States?

Shiva has an estimated audience of 303,900 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shiva fans?

55.3% of Shiva fans are female, 44.7% are male, with an average age of 37.4 years.

03

Which brands do Shiva fans like most?

Shiva fans show strongest brand affinity for Hinduism (8.94×), Priyanka Chopra (10.78×), and Web server (6.39×) over the country average.

04

Where do Shiva fans live in United States?

Shiva fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Shiva fans also like?

Beyond Shiva itself, the audience over-indexes on Priyanka Chopra (10.78×), Web server (6.39×), Badminton (8.99×), and Voltaire (18.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Shiva audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shiva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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