A data profile of the people who buy, follow and care about BresciaToday in Italy — modelled from more than twelve digital signal sources. BresciaToday has an estimated audience of 4,208,487 people in Italy.
The average BresciaToday fan in Italy is 42.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Emilia-Romagna.
Top brand affinities include MD Discount, Coop, Sustainable energy, with strongest over-indexing on MD Discount (5.39× the country average).
Demographically, the BresciaToday audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical BresciaToday fan in Italy is balanced, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for MD Discount.
The key figures that characterise the BresciaToday profile in Italy.
54.7% are female, 45.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.9 |
| Estimated audience size | 4,208,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide BresciaToday audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 99.0% |
| China | 0.2% |
| Germany | 0.2% |
Where the BresciaToday audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~3.5M | 12.91× | |
| 02 | Trentino-Alto Adige/Südtirol | ~100K | 1.71× | |
| 03 | Veneto | ~300K | 0.95× | |
| 04 | Molise | ~10K | 0.67× | |
| 05 | Emilia-Romagna | ~200K | 0.65× | |
| 06 | Aosta Valley | ~7K | 0.59× | |
| 07 | Basilicata | ~20K | 0.52× | |
| 08 | Liguria | ~50K | 0.44× | |
| 09 | Friuli-Venezia Giulia | ~30K | 0.38× | |
| 10 | Piedmont | ~100K | 0.36× | |
| 11 | Umbria | ~20K | 0.35× | |
| 12 | Marche | ~40K | 0.34× | |
| 13 | Sardinia | ~40K | 0.33× | |
| 14 | Abruzzo | ~30K | 0.31× | |
| 15 | Tuscany | ~90K | 0.30× | |
| 16 | Sicilia | ~100K | 0.29× | |
| 17 | Calabria | ~40K | 0.29× | |
| 18 | Puglia | ~80K | 0.28× | |
| 19 | Lazio | ~100K | 0.24× | |
| 20 | Campania | ~90K | 0.18× |
The strongest cross-interests of the BresciaToday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tampa Bay Buccaneers | Sports | 10.25× | ||
| 02 | MD Discount | Shopping | 5.39× | ||
| 03 | Brescia Calcio | Sports | 4.51× | ||
| 04 | Lebanon | Travel & Leisure | 4.43× | ||
| 05 | Lindsey Vonn | Sports | 3.25× | ||
| 06 | Ipercoop | Shopping | 3.03× | ||
| 07 | Carcare | Cars & Mobility | 2.87× | ||
| 08 | Draught beer | Food & Beverages | 2.56× | ||
| 09 | Voting | Politics & Society | 2.46× | ||
| 10 | Ski resort | Travel & Leisure | 2.10× | ||
| 11 | Sustainable energy | Home & Garden | 2.02× | ||
| 12 | Extreme sport | Sports | 2.00× | ||
| 13 | Cleanliness | Home & Garden | 1.92× | ||
| 14 | Modern architecture | Arts & Culture | 1.82× | ||
| 15 | HVAC | Home & Garden | 1.77× | ||
| 16 | TicketOne | Travel & Leisure | 1.71× | ||
| 17 | Zoo | Kids & Family | 1.66× | ||
| 18 | Coop | Food & Beverages | 1.62× | ||
| 19 | Solar energy | Home & Garden | 1.56× | ||
| 20 | Wikipedia | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.50× | |
| Family Orientation | CONSERVATISM | 1.40× | |
| Risk Appetite | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.89× | |
| Mindfulness | BALANCE | 0.91× | |
| Price Sensitivity | PREMIUM | 0.91× |
BresciaToday has an estimated audience of 4,208,487 people in Italy, concentrated in Lombardy and Veneto.
54.7% of BresciaToday fans are female, 45.3% are male, with an average age of 42.9 years.
BresciaToday fans show strongest brand affinity for MD Discount (5.39×), Coop (1.62×), and Sustainable energy (2.02×) over the country average.
BresciaToday fans in Italy are most concentrated in Lombardy (reach ~3.5M), Veneto (reach ~300K), and Emilia-Romagna (reach ~200K). These three regions account for the largest share of the active audience.
Beyond BresciaToday itself, the audience over-indexes on Coop (1.62×), Sustainable energy (2.02×), Ipercoop (3.03×), and TicketOne (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for BresciaToday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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