Rascasse Audience Intelligence

Serial (radio and television) Audience in Italy

A data profile of the people who buy, follow and care about Serial (radio and television) in Italy — modelled from more than twelve digital signal sources. Serial (radio and television) has an estimated audience of 3,755,714 people in Italy.

#1297among Topic in Italy#118in Music & Radio

Serial (radio and television) has an estimated audience of 3,755,714 people in Italy. Top brand affinities: Soap opera, Beetlejuice, The Conjuring, Harry Potter, Singer-songwriter.

Top brand affinities include Soap opera, Beetlejuice, The Conjuring, with strongest over-indexing on Soap opera (5.32× the country average).

The typical Serial (radio and television) fan in Italy shows strong Convenience Orientation tendencies and a notable affinity for Soap opera.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serial (radio and television) profile in Italy.

Audience size
3.8M
in Italy
Country rank
#1874
Topic in Italy
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serial (radio and television) fans

Fig. 02

Gender split

Demographic split for Serial (radio and television) audience in Italy
MetricValue
Estimated audience size3,755,714
Fig. 04

Worldwide distribution

8.2%

of the worldwide Serial (radio and television) audience comes from Italy.

Worldwide audience distribution share by country for Serial (radio and television)
CountryShare
United States16.0%
United Kingdom10.1%
Italy8.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serial (radio and television) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serial (radio and television) audience
#·InterestCategoryAffinity×
01Soap operaMovies & TV5.32×
02BeetlejuiceMovies & TV5.32×
03The ConjuringMovies & TV5.32×
04Zoe SaldanaMovies & TV5.32×
05Scarlett JohanssonMovies & TV5.32×
06Saw (franchise)Movies & TV5.32×
07Jake GyllenhaalMovies & TV5.32×
08ArrowMovies & TV5.32×
09Vin DieselMovies & TV5.32×
10Jack NicholsonMovies & TV4.46×
11Emma StoneMovies & TV4.39×
12Margot RobbieMovies & TV3.12×
13Game of ThronesMovies & TV3.01×
14Singer-songwriterMusic & Radio2.12×
15Harry PotterMovies & TV2.08×
16BatmanMovies & TV2.06×
17SupermanMovies & TV2.06×
18ConfectioneryFood & Beverages1.81×
19H&MShopping1.58×
20VolunteeringPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serial (radio and television) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serial (radio and television) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.20×
Early Adopter MentalityPOWER1.15×
IndulgenceJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serial (radio and television) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Luxury OrientationPREMIUM0.76×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Serial (radio and television). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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