A data profile of the people who buy, follow and care about Tamoil in Italy — modelled from more than twelve digital signal sources. Tamoil has an estimated audience of 4,201,459 people in Italy.
The average Tamoil fan in Italy is 41.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Piedmont.
Top brand affinities include Filling station, Vaseline, McKinsey & Company, with strongest over-indexing on Filling station (40.56× the country average).
Demographically, the Tamoil audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Tamoil fan in Italy is more male, around 41.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Filling station.
The key figures that characterise the Tamoil profile in Italy.
44.6% are female, 55.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 41.5 |
| Estimated audience size | 4,201,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Tamoil audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 81.6% |
| Switzerland | 5.4% |
| Spain | 5.3% |
Where the Tamoil audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~600K | 1.96× | |
| 02 | Piedmont | ~400K | 1.46× | |
| 03 | Lombardy | ~1M | 1.41× | |
| 04 | Trentino-Alto Adige/Südtirol | ~90K | 1.30× | |
| 05 | Tuscany | ~300K | 1.29× | |
| 06 | Aosta Valley | ~10K | 1.28× | |
| 07 | Emilia-Romagna | ~400K | 1.23× | |
| 08 | Sardinia | ~100K | 1.03× | |
| 09 | Umbria | ~60K | 1.01× | |
| 10 | Marche | ~90K | 0.99× | |
| 11 | Friuli-Venezia Giulia | ~70K | 0.98× | |
| 12 | Liguria | ~90K | 0.88× | |
| 13 | Molise | ~20K | 0.82× | |
| 14 | Abruzzo | ~60K | 0.70× | |
| 15 | Basilicata | ~20K | 0.70× | |
| 16 | Lazio | ~300K | 0.66× | |
| 17 | Puglia | ~200K | 0.64× | |
| 18 | Campania | ~200K | 0.52× | |
| 19 | Sicilia | ~100K | 0.38× |
The strongest cross-interests of the Tamoil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Filling station | Cars & Mobility | 40.56× | ||
| 02 | Vaseline | Beauty & Wellness | 19.94× | ||
| 03 | McKinsey & Company | Business & Career | 18.67× | ||
| 04 | Mel Brooks | Movies & TV | 11.42× | ||
| 05 | Car wash | Cars & Mobility | 5.02× | ||
| 06 | Esso | Cars & Mobility | 4.72× | ||
| 07 | Bodrum | Travel & Leisure | 3.82× | ||
| 08 | Plug-in hybrid | Cars & Mobility | 3.57× | ||
| 09 | Air conditioning | Technology & Electronics | 3.15× | ||
| 10 | Master of Business Administration | Business & Career | 3.01× | ||
| 11 | Google Drive | Technology & Electronics | 2.82× | ||
| 12 | Solar panel | Home & Garden | 2.68× | ||
| 13 | Extreme sport | Sports | 2.19× | ||
| 14 | HVAC | Home & Garden | 2.15× | ||
| 15 | Sustainable energy | Home & Garden | 2.07× | ||
| 16 | Innovation | Business & Career | 1.85× | ||
| 17 | Renewable energy | Business & Career | 1.82× | ||
| 18 | Wikipedia | Internet & Social Media | 1.72× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.62× | ||
| 20 | Subito.it | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.08× | |
| Convenience Orientation | PREMIUM | 1.91× | |
| Risk Appetite | THRILL | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.81× |
Tamoil's target market in Italy covers an estimated 4,201,459 people, concentrated in Lombardy and Veneto.
44.6% of the Tamoil audience are female, 55.4% are male, with an average age of 41.5 years.
Tamoil fans show strongest brand affinity for Filling station (40.56×), Vaseline (19.94×), and McKinsey & Company (18.67×) over the country average.
Tamoil fans in Italy are most concentrated in Lombardy (reach ~1M), Veneto (reach ~600K), and Piedmont (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tamoil itself, the audience over-indexes on Vaseline (19.94×), McKinsey & Company (18.67×), Plug-in hybrid (3.57×), and Car wash (5.02×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tamoil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.