A data profile of the people who buy, follow and care about Tigotà in Italy — modelled from more than twelve digital signal sources. Tigotà has an estimated audience of 7,909,564 people in Italy.
The average Tigotà fan in Italy is 41.6 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Emilia-Romagna, Veneto.
Top brand affinities include Carrefour Market, Sustainable energy, Hypermarket, with strongest over-indexing on Carrefour Market (2.72× the country average).
Demographically, the Tigotà audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tigotà fan in Italy is more female, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Carrefour Market.
The key figures that characterise the Tigotà profile in Italy.
59.8% are female, 40.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 41.6 |
| Estimated audience size | 7,909,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Tigotà audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.4% |
| Switzerland | 0.7% |
| United States | 0.1% |
Where the Tigotà audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~1.5M | 2.59× | |
| 02 | Veneto | ~1M | 2.01× | |
| 03 | Lombardy | ~2.5M | 1.73× | |
| 04 | Piedmont | ~800K | 1.39× | |
| 05 | Friuli-Venezia Giulia | ~200K | 1.38× | |
| 06 | Marche | ~200K | 1.24× | |
| 07 | Liguria | ~300K | 1.20× | |
| 08 | Tuscany | ~600K | 1.16× | |
| 09 | Abruzzo | ~200K | 1.14× | |
| 10 | Trentino-Alto Adige/Südtirol | ~200K | 1.05× | |
| 11 | Umbria | ~100K | 0.90× | |
| 12 | Puglia | ~400K | 0.82× | |
| 13 | Lazio | ~700K | 0.77× | |
| 14 | Aosta Valley | ~10K | 0.64× | |
| 15 | Molise | ~20K | 0.62× | |
| 16 | Basilicata | ~40K | 0.50× | |
| 17 | Sicilia | ~300K | 0.44× | |
| 18 | Campania | ~200K | 0.26× | |
| 19 | Calabria | ~60K | 0.26× | |
| 20 | Sardinia | ~50K | 0.24× |
The strongest cross-interests of the Tigotà audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air fryer | Food & Beverages | 31.97× | ||
| 02 | Convenience food | Food & Beverages | 5.25× | ||
| 03 | Almond milk | Food & Beverages | 4.10× | ||
| 04 | Sugar substitute | Food & Beverages | 3.93× | ||
| 05 | Retail banking | Business & Career | 2.98× | ||
| 06 | Carrefour Market | Shopping | 2.72× | ||
| 07 | Lottery | Games | 2.49× | ||
| 08 | Microwave oven | Home & Garden | 2.25× | ||
| 09 | Ipercoop | Shopping | 2.22× | ||
| 10 | Baking powder | Food & Beverages | 2.07× | ||
| 11 | Hypermarket | Shopping | 2.05× | ||
| 12 | Sustainable energy | Home & Garden | 2.00× | ||
| 13 | Snack food | Food & Beverages | 1.95× | ||
| 14 | Gourmet Foods | Food & Beverages | 1.84× | ||
| 15 | Innovation | Business & Career | 1.68× | ||
| 16 | Kitchenware | Home & Garden | 1.64× | ||
| 17 | Wikipedia | Internet & Social Media | 1.61× | ||
| 18 | Renewable energy | Business & Career | 1.54× | ||
| 19 | Champagne | Food & Beverages | 1.54× | ||
| 20 | Red wine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.12× | |
| Healthy Lifestyle | BALANCE | 1.61× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.92× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Creativity | OPEN | 0.93× |
Tigotà's target market in Italy covers an estimated 7,909,564 people, concentrated in Lombardy and Emilia-Romagna.
59.8% of the Tigotà audience are female, 40.2% are male, with an average age of 41.6 years.
Tigotà fans show strongest brand affinity for Carrefour Market (2.72×), Sustainable energy (2×), and Hypermarket (2.05×) over the country average.
Tigotà fans in Italy are most concentrated in Lombardy (reach ~2.5M), Emilia-Romagna (reach ~1.5M), and Veneto (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Tigotà itself, the audience over-indexes on Sustainable energy (2×), Hypermarket (2.05×), Innovation (1.68×), and Sugar substitute (3.93×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tigotà. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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