A data profile of the people who buy, follow and care about Tyrrhenian Sea in Italy — modelled from more than twelve digital signal sources. Tyrrhenian Sea has an estimated audience of 3,507,261 people in Italy.
The average Tyrrhenian Sea fan in Italy is 39.9 years old, more female, and lives primarily in Campania.
The audience is concentrated in Campania, Lazio, Sicilia.
Top brand affinities include Il Mattino, Nonprofit organization, Online newspaper, with strongest over-indexing on Il Mattino (1.77× the country average).
Demographically, the Tyrrhenian Sea audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Career Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tyrrhenian Sea fan in Italy is more female, around 39.9 years old, with strong Career Orientation tendencies and a notable affinity for Il Mattino.
The key figures that characterise the Tyrrhenian Sea profile in Italy.
57.3% are female, 42.7% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 39.9 |
| Estimated audience size | 3,507,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 18% |
Where the Tyrrhenian Sea audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~2.5M | 8.15× | |
| 02 | Lazio | ~600K | 1.33× | |
| 03 | Sicilia | ~400K | 1.26× | |
| 04 | Sardinia | ~100K | 1.14× | |
| 05 | Tuscany | ~300K | 1.12× | |
| 06 | Calabria | ~100K | 1.11× | |
| 07 | Aosta Valley | ~9K | 1.00× | |
| 08 | Molise | ~20K | 0.97× | |
| 09 | Basilicata | ~30K | 0.95× | |
| 10 | Liguria | ~90K | 0.92× | |
| 11 | Trentino-Alto Adige/Südtirol | ~60K | 0.91× | |
| 12 | Abruzzo | ~70K | 0.90× | |
| 13 | Friuli-Venezia Giulia | ~60K | 0.90× | |
| 14 | Umbria | ~50K | 0.90× | |
| 15 | Marche | ~80K | 0.89× | |
| 16 | Piedmont | ~200K | 0.76× | |
| 17 | Puglia | ~200K | 0.75× | |
| 18 | Veneto | ~200K | 0.71× | |
| 19 | Emilia-Romagna | ~200K | 0.70× | |
| 20 | Lombardy | ~300K | 0.47× |
The strongest cross-interests of the Tyrrhenian Sea audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 2.72× | ||
| 02 | Aston Villa F.C. | Sports | 2.30× | ||
| 03 | Private equity | Business & Career | 2.25× | ||
| 04 | Traditional medicine | Health | 2.11× | ||
| 05 | Rail transport | Travel & Leisure | 1.94× | ||
| 06 | Essential oil | Home & Garden | 1.84× | ||
| 07 | Nonprofit organization | Politics & Society | 1.78× | ||
| 08 | Il Mattino | News | 1.77× | ||
| 09 | Snack food | Food & Beverages | 1.75× | ||
| 10 | Internet service provider | Technology & Electronics | 1.71× | ||
| 11 | Zoo | Kids & Family | 1.67× | ||
| 12 | Dishwasher | Home & Garden | 1.67× | ||
| 13 | Bologna F.C. 1909 | Sports | 1.61× | ||
| 14 | Face powder | Beauty & Wellness | 1.59× | ||
| 15 | Tradition | Politics & Society | 1.57× | ||
| 16 | Online newspaper | News | 1.54× | ||
| 17 | Public transport | Cars & Mobility | 1.54× | ||
| 18 | Steakhouse | Food & Beverages | 1.53× | ||
| 19 | S.S. Lazio | Sports | 1.51× | ||
| 20 | ACF Fiorentina | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.75× | |
| Tradition | CONSERVATISM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.46× | |
| Risk Appetite | THRILL | 0.59× | |
| Sustainability | BALANCE | 0.65× |
Tyrrhenian Sea has an estimated audience of 3,507,261 people in Italy, concentrated in Campania and Lazio.
57.3% of Tyrrhenian Sea fans are female, 42.7% are male, with an average age of 39.9 years.
Tyrrhenian Sea fans show strongest brand affinity for Il Mattino (1.77×), Nonprofit organization (1.78×), and Online newspaper (1.54×) over the country average.
Tyrrhenian Sea fans in Italy are most concentrated in Campania (reach ~2.5M), Lazio (reach ~600K), and Sicilia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tyrrhenian Sea itself, the audience over-indexes on Nonprofit organization (1.78×), Online newspaper (1.54×), Tradition (1.57×), and S.S. Lazio (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tyrrhenian Sea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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