Rascasse Audience Intelligence

Yahoo! News Audience Demographics in United States

Yahoo! News has an estimated audience of 33.6M people in United States.

#22among websites & media in United States
#7in News

The average Yahoo! News fan in United States is 40.3 years old, more female, and lives primarily in California.

Most fans live in California, Florida, Texas.

Top affinities include Natasha Bedingfield, Politico, New York Post, with strongest over-indexing on Natasha Bedingfield (11.48× the country average).

Demographically, the Yahoo! News audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Individualism.

The typical Yahoo! News fan in United States is more female, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Natasha Bedingfield.

Category: News · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
33.6M
in United States
Gender
61.2%♀
38.8% male
Age
40.3
average years
Country rank
#757
among all objects in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Yahoo! News

61.2% are female, 38.8% are male, average age 40.3.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Yahoo! News audience in United States
MetricValue
Female61.2%
Male38.8%
Average age40.3
Estimated audience size33.6M
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Yahoo! News audience in United States
Age bracketShare%
16-2422%
25-3416%
35-4417%
45-5422%
55+22%
Fig. 04

Worldwide distribution

73.0%

of the worldwide Yahoo! News audience comes from United States.

Worldwide audience distribution share by country for Yahoo! News
CountryShare
United States73.0%
Japan7.4%
China2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Yahoo! News fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~900K1.55×
02Montana~200K1.52×
03Maine~200K1.41×
04New Mexico~300K1.37×
05Alaska~100K1.36×
06Michigan~1.5M1.28×
07Kansas~400K1.27×
08Vermont~80K1.27×
09Hawaii~200K1.22×
10New Hampshire~200K1.22×
11Arizona~900K1.21×
12Illinois~1.5M1.19×
13Ohio~1.5M1.18×
14Wyoming~70K1.18×
15Missouri~700K1.17×
16Oregon~500K1.17×
17California~4.5M1.15×
18Idaho~200K1.13×
19Nevada~400K1.10×
20Minnesota~600K1.06×
21Connecticut~400K1.02×
22Washington~800K1.00×
23Indiana~700K1.00×
24Colorado~600K1.00×
25Iowa~300K0.98×
26West Virginia~200K0.97×
27Arkansas~300K0.96×
28South Dakota~90K0.96×
29Kentucky~400K0.93×
30Oklahoma~400K0.92×
31Florida~2M0.91×
32North Carolina~1M0.90×
33Pennsylvania~1M0.89×
34South Carolina~500K0.88×
35Rhode Island~90K0.86×
36Tennessee~600K0.83×
37Nebraska~200K0.83×
38Texas~2M0.82×
39Massachusetts~600K0.82×
40Virginia~700K0.80×
41Louisiana~400K0.79×
42Maryland~500K0.78×
43Delaware~80K0.76×
44Alabama~400K0.74×
45North Dakota~60K0.74×
46Georgia~800K0.73×
47New Jersey~700K0.73×
48Mississippi~200K0.73×
49New York~1.5M0.67×
50Utah~200K0.59×
Fig. 06

Affinity by region

Affinity by region — Yahoo! News, United States
0.59×1.00×1.55×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Yahoo! News audience vs. the country average
#·InterestCategoryAffinity×
01Natasha BedingfieldMusic & Radio11.48×
02PoliticoPolitics & Society7.03×
03New York PostNews6.15×
04Dakota JohnsonMovies & TV5.22×
05Jennifer GarnerMovies & TV3.67×
06Drudge ReportNews3.41×
07Demi MooreMovies & TV3.02×
08Yahoo!Internet & Social Media2.87×
09Chuck NorrisMovies & TV2.55×
10CBS NewsNews2.42×
11Online newspaperNews2.25×
12Real propertyHome & Garden2.12×
13Britney SpearsMusic & Radio1.96×
14Fox News ChannelNews1.89×
15Joe BidenPolitics & Society1.87×
16MSNNews1.82×
17GeneticsKids & Family1.80×
18NostalgiaHome & Garden1.78×
19Barnes & NobleLiterature1.60×
20TMZInternet & Social Media1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Yahoo! News audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Yahoo! News audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
IndividualismJOY1.38×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Yahoo! News audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Pet OwnershipJOY0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Yahoo! News over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/yahoo-news-46105” · Methodology