Rascasse Audience Intelligence

Sprouts Farmers Market Target Market in United States

Sprouts Farmers Market has an estimated audience of 22.8M people in United States.

#8among Supermarket in United States#154among brands in United States#64in Shopping

The average Sprouts Farmers Market fan in United States is 43.3 years old, more female, and lives primarily in California.

By number of fans, Sprouts Farmers Market ranks #8 among the 224 objects in Supermarket in United States — 18.0× the group median.

Its fans are 4.1 years older than the group average of 39.2.

Women make up 67.8% of the fan base, 5.2 percentage points more than the group average.

Compared with the other 223 objects in Supermarket, Sprouts Farmers Market fans stand out for their interest in The Duchess, Firestone Complete Auto Care and Plant-Based Dietitian.

Most fans live in California, Florida, Texas.

Top affinities include The Duchess, Firestone Complete Auto Care, Plant-Based Dietitian, with strongest over-indexing on The Duchess (15.94× the country average).

Demographically, the Sprouts Farmers Market audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

The typical Sprouts Farmers Market fan in United States is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for The Duchess.

Category: Shopping · Type: Brand · Subtype: Supermarket

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
22.8M
in United States
Gender
67.8%♀
32.2% male
Age
43.3
average years
Country rank
#1390
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Sprouts Farmers Market

67.8% are female, 32.2% are male, average age 43.3.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Sprouts Farmers Market audience in United States
MetricValue
Female67.8%
Male32.2%
Average age43.3
Estimated audience size22.8M
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Sprouts Farmers Market audience in United States
Age bracketShare%
16-2410%
25-3419%
35-4422%
45-5425%
55+25%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Sprouts Farmers Market audience comes from United States.

Worldwide audience distribution share by country for Sprouts Farmers Market
CountryShare
United States97.0%
Mexico0.4%
United Kingdom0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sprouts Farmers Market customers by region in United States
#RegionReachAffinity×
01Arizona~3M5.36×
02Colorado~2M5.03×
03California~13M4.65×
04New Mexico~600K4.38×
05Nevada~900K4.02×
06Florida~4M2.66×
07Oklahoma~700K2.62×
08Texas~3.5M2.38×
09Georgia~1.5M2.11×
10Delaware~100K1.91×
11Utah~400K1.88×
12Tennessee~800K1.58×
13Maryland~700K1.57×
14Kansas~300K1.27×
15North Carolina~900K1.24×
16Pennsylvania~800K0.95×
17New Jersey~600K0.87×
18South Carolina~300K0.82×
19Wyoming~30K0.75×
20Washington~400K0.69×
21Missouri~300K0.62×
22Virginia~400K0.61×
23Alabama~200K0.55×
24Washington, District of Columbia~20K0.47×
25Louisiana~100K0.39×
26North Dakota~20K0.37×
27Alaska~20K0.36×
28South Dakota~20K0.31×
29Montana~20K0.26×
30Maine~20K0.23×
31Rhode Island~20K0.23×
32Hawaii~20K0.22×
33Idaho~30K0.21×
34Mississippi~40K0.20×
35West Virginia~20K0.20×
36New Hampshire~20K0.20×
37Oregon~50K0.19×
38Arkansas~40K0.18×
39Nebraska~20K0.18×
40New York~200K0.16×
41Iowa~30K0.15×
42Kentucky~40K0.14×
43Connecticut~40K0.14×
44Illinois~100K0.13×
45Minnesota~50K0.13×
46Massachusetts~60K0.12×
47Wisconsin~50K0.12×
48Indiana~50K0.11×
49Ohio~80K0.10×
50Michigan~70K0.10×
Fig. 06

Affinity by region

Affinity by region — Sprouts Farmers Market, United States
0.10×1.00×5.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sprouts Farmers Market audience vs. the country average
#·InterestCategoryAffinity×
01The DuchessMovies & TV15.94×
02Firestone Complete Auto CareCars & Mobility10.34×
03Plant-Based DietitianFood & Beverages9.97×
04The Fresh MarketShopping4.23×
05ipsyShopping4.05×
06WegmansShopping3.87×
07RalphsShopping3.55×
08Trader Joe'sShopping2.93×
09Harris TeeterShopping2.76×
10healthHealth2.63×
11The Weather ChannelNews2.38×
12PublixShopping2.34×
13Food LionShopping2.19×
14Healthy foodHealth2.18×
15Popeyes Louisiana KitchenFood & Beverages2.10×
16Family (biology)Kids & Family1.77×
17Whole Foods MarketShopping1.72×
18KrogerFood & Beverages1.69×
19AldiShopping1.67×
20Home decorating ideasHome & Garden1.67×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sprouts Farmers Market audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sprouts Farmers Market audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.40×
MindfulnessBALANCE1.29×
SustainabilityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sprouts Farmers Market audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.94×
PatriotismCONSERVATISM0.95×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Supermarket audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sprouts Farmers Market over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/sprouts-farmers-market-17986” · Methodology