Telemundo Audience in Mexico
Telemundo has an estimated audience of 5,094,127 people in Mexico. 52.8% are female, 47.2% are male, average age 30.5. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Chris Martin, National Car Rental, Catholic Church, MSN, Pedro Pascal.
The average Telemundo fan in Mexico is 30.5 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Chris Martin, National Car Rental, Catholic Church, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Telemundo audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Telemundo fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 30.5 |
| Estimated audience size | 5,094,127 |
Audience persona
The typical Telemundo fan in Mexico is balanced, around 30.5 years old, with strong Spirituality tendencies and a notable affinity for Chris Martin.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 755,212 | 1.13× |
| State of Mexico | 698,323 | 1× |
| Jalisco | 417,226 | 1.11× |
| Baja California | 355,304 | 1.68× |
| Nuevo Leon | 346,431 | 1.13× |
| Veracruz (state) | 309,876 | 1.03× |
| Chihuahua | 267,826 | 1.52× |
| Puebla | 238,223 | 0.88× |
| Guanajuato | 217,982 | 0.9× |
| Michoacan de Ocampo | 176,072 | 1× |
| Coahuila de Zaragoza | 175,942 | 1.15× |
| Chiapas | 166,154 | 1.09× |
| Guerrero | 120,334 | 0.93× |
| Sinaloa | 116,845 | 0.86× |
| Yucatan | 116,723 | 1.1× |
| Hidalgo | 109,753 | 0.89× |
| Oaxaca | 107,774 | 0.76× |
| Morelos | 75,180 | 0.85× |
| Durango | 65,797 | 0.93× |
| Zacatecas | 57,240 | 0.89× |
| Aguascalientes | 50,156 | 0.78× |
| Nayarit | 45,375 | 0.92× |
| Tlaxcala | 42,025 | 0.72× |
| Baja California Sur | 39,312 | 0.97× |
| Campeche | 36,618 | 0.94× |
| Colima | 27,115 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Catholic Church | 2.73× | Politics & Society |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Banana | 2.8× | Food & Beverages |
| Travel agency | 2.83× | Travel & Leisure |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Sarcasm | 2.69× | Politics & Society |
| Wattpad | 3.25× | Internet & Social Media |
| Game consoles | 2.05× | Technology & Electronics |
| Broadcasting of sports events | 3.64× | Movies & TV |
| Radio | 1.89× | Technology & Electronics |
| El País | 2.63× | News |
| Freeware | 2.3× | Technology & Electronics |
| Dentistry | 2.34× | Business & Career |
| Sexology | 2.76× | Kids & Family |
| High school | 2.99× | Business & Career |
| Bruce Willis | 2.45× | Movies & TV |
| Multi-level marketing | 3.26× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.55 |
| Travelling | THRILL | 1.24 |
| Urban Lifestyle | OPEN | 1.1 |
| Need for Security | CONSERVATISM | 1.1 |
| Patriotism | CONSERVATISM | 1.08 |
| Creativity | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.4% |
| Mexico | 15.5% |
| Colombia | 7.5% |
See Telemundo audiences in other countries
More Movies & TV audiences in Mexico
- Netflix (8,214,149)
- HBO MAX (5,242,281)
- ESPN (3,337,383)
- Televisa Deportes (2,843,900)
- Fox Sports (2,682,572)
Frequently asked questions
How many fans does Telemundo have in Mexico?
Telemundo has an estimated audience of 5,094,127 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Telemundo fans?
52.8% of Telemundo fans are female, 47.2% are male, with an average age of 30.5 years.
Which brands do Telemundo fans like most?
Telemundo fans show strongest brand affinity for Chris Martin (17.73×), National Car Rental (17.97×), and Catholic Church (2.73×) over the country average.
Where do Telemundo fans live in Mexico?
Telemundo fans in Mexico are most concentrated in Distrito Federal (reach 755,212), State of Mexico (reach 698,323), and Jalisco (reach 417,226). These three regions account for the largest share of the active audience.
What other brands do Telemundo fans also like?
Beyond Telemundo itself, the audience over-indexes on National Car Rental (17.97×), Catholic Church (2.73×), MSN (2.9×), and Pedro Pascal (3.24×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Telemundo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.