Rascasse Audience Intelligence

The Cheesecake Factory Target Market in United States

The Cheesecake Factory has an estimated audience of 16.6M people in United States.

#15among Fast food restaurants in United States#225among brands in United States#179in Food & Beverages

The average The Cheesecake Factory fan in United States is 40.8 years old, more female, and lives primarily in California.

By number of fans, The Cheesecake Factory ranks #15 among the 89 objects in Fast food restaurants in United States — 31.9× the group median.

Its fans are 1.6 years older than the group average of 39.2.

Women make up 62.3% of the fan base, 7.3 percentage points more than the group average.

Compared with the other 88 objects in Fast food restaurants, The Cheesecake Factory fans stand out for their interest in Ruby Tuesday (restaurant), California Pizza Kitchen and Bonefish Grill.

Most fans live in California, Florida, Texas.

Top affinities include Ruby Tuesday (restaurant), California Pizza Kitchen, Bonefish Grill, with strongest over-indexing on Ruby Tuesday (restaurant) (10.6× the country average).

Demographically, the The Cheesecake Factory audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

The typical The Cheesecake Factory fan in United States is more female, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ruby Tuesday (restaurant).

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
16.6M
in United States
Gender
62.3%♀
37.7% male
Age
40.8
average years
Country rank
#2098
among all objects in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of The Cheesecake Factory

62.3% are female, 37.7% are male, average age 40.8.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for The Cheesecake Factory audience in United States
MetricValue
Female62.3%
Male37.7%
Average age40.8
Estimated audience size16.6M
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the The Cheesecake Factory audience in United States
Age bracketShare%
16-2419%
25-3419%
35-4418%
45-5421%
55+23%
Fig. 04

Worldwide distribution

80.8%

of the worldwide The Cheesecake Factory audience comes from United States.

Worldwide audience distribution share by country for The Cheesecake Factory
CountryShare
United States80.8%
Saudi Arabia3.0%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Cheesecake Factory customers by region in United States
#RegionReachAffinity×
01Hawaii~200K3.36×
02Washington, District of Columbia~100K2.84×
03Nevada~400K2.58×
04Florida~2.5M2.18×
05Massachusetts~700K2.08×
06California~4M1.92×
07New Jersey~800K1.83×
08Utah~300K1.83×
09Maryland~500K1.62×
10Washington~600K1.60×
11Illinois~900K1.43×
12Virginia~600K1.39×
13Arizona~500K1.38×
14Texas~1.5M1.37×
15Colorado~400K1.30×
16Georgia~600K1.13×
17Pennsylvania~700K1.12×
18Ohio~700K1.12×
19North Carolina~600K1.06×
20Delaware~50K1.05×
21Oregon~200K1.03×
22Oklahoma~200K1.03×
23Rhode Island~50K1.01×
24New York~1M1.00×
25Tennessee~400K0.99×
26Connecticut~200K0.94×
27Kansas~100K0.92×
28Missouri~300K0.89×
29Minnesota~200K0.85×
30Indiana~300K0.78×
31Wisconsin~200K0.76×
32Alabama~200K0.73×
33Kentucky~200K0.71×
34New Mexico~70K0.68×
35Nebraska~70K0.68×
36Idaho~60K0.65×
37Michigan~300K0.63×
38South Carolina~100K0.49×
39Iowa~80K0.48×
40New Hampshire~20K0.37×
41Louisiana~80K0.36×
42Alaska~10K0.33×
43Wyoming~9K0.32×
44North Dakota~10K0.29×
45South Dakota~10K0.28×
46Montana~10K0.27×
47West Virginia~20K0.26×
48Mississippi~30K0.23×
49Maine~10K0.21×
50Arkansas~30K0.19×
Fig. 06

Affinity by region

Affinity by region — The Cheesecake Factory, United States
0.19×1.00×3.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Cheesecake Factory audience vs. the country average
#·InterestCategoryAffinity×
01Ruby Tuesday (restaurant)Food & Beverages10.60×
02California Pizza KitchenFood & Beverages9.77×
03Bonefish GrillFood & Beverages9.57×
04T.G.I. Friday'sFood & Beverages9.15×
05Carrabba's Italian GrillFood & Beverages8.67×
06LongHorn SteakhouseFood & Beverages7.50×
07Red RobinFood & Beverages7.17×
08Outback SteakhouseFood & Beverages6.63×
09Olive GardenFood & Beverages6.58×
10Red LobsterFood & Beverages6.55×
11Applebee'sFood & Beverages5.74×
12Texas RoadhouseFood & Beverages5.70×
13Panda ExpressFood & Beverages4.05×
14WingstopFood & Beverages3.56×
15Buffalo Wild WingsFood & Beverages3.19×
16Jack in the BoxFood & Beverages3.19×
17SaturdayHome & Garden3.15×
18Panera BreadFood & Beverages2.70×
19Chipotle Mexican GrillFood & Beverages2.42×
20Taco BellFood & Beverages2.28×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Cheesecake Factory audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Cheesecake Factory audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.35×
Price SensitivityPREMIUM1.27×
Community OrientationOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Cheesecake Factory audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
Pet OwnershipJOY0.96×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Cheesecake Factory over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-cheesecake-factory-19108” · Methodology