A data profile of the people who buy, follow and care about Blues music in Malaysia — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 2,510,279 people in Malaysia.
Blues music has an estimated audience of 2,510,279 people in Malaysia. 43.4% are female, 56.6% are male, average age 37.3. Top brand affinities: Rock and roll, Bangladeshi rock, Cinema of Bangladesh, Pinoy rock, Non-fiction books.
Top brand affinities include Rock and roll, Bangladeshi rock, Cinema of Bangladesh, with strongest over-indexing on Rock and roll (1.93× the country average).
Demographically, the Blues music audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
The typical Blues music fan in Malaysia is more male, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Rock and roll.
The key figures that characterise the Blues music profile in Malaysia.
43.4% are female, 56.6% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 37.3 |
| Estimated audience size | 2,510,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Blues music audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brazilian rock | Music & Radio | 1.96× | ||
| 02 | Southern rock | Music & Radio | 1.94× | ||
| 03 | Chicano rock | Music & Radio | 1.94× | ||
| 04 | Rock and roll | Music & Radio | 1.93× | ||
| 05 | Livemusic | Music & Radio | 1.93× | ||
| 06 | Pinoy rock | Music & Radio | 1.91× | ||
| 07 | Christian rock | Music & Radio | 1.90× | ||
| 08 | Indian rock | Music & Radio | 1.87× | ||
| 09 | Bangladeshi rock | Music & Radio | 1.86× | ||
| 10 | Korean movies | Movies & TV | 1.81× | ||
| 11 | Independent music | Music & Radio | 1.79× | ||
| 12 | Rap rock | Music & Radio | 1.73× | ||
| 13 | Thai rock | Music & Radio | 1.69× | ||
| 14 | New-age music | Music & Radio | 1.68× | ||
| 15 | King King | Music & Radio | 1.63× | ||
| 16 | vijay tv | Movies & TV | 1.59× | ||
| 17 | Non-fiction books | Literature | 1.55× | ||
| 18 | Cinema of Bangladesh | Movies & TV | 1.54× | ||
| 19 | Baju Murah | Fashion & Accessoires | 1.53× | ||
| 20 | Dangdut | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.15× | |
| Patriotism | CONSERVATISM | 1.04× | |
| Healthy Lifestyle | BALANCE | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.68× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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