A data profile of the people who buy, follow and care about Kedah in Malaysia — modelled from more than twelve digital signal sources. Kedah has an estimated audience of 2,308,653 people in Malaysia.
The average Kedah fan in Malaysia is 38.3 years old, balanced, and lives primarily in Kedah.
The audience is concentrated in Kedah, Selangor, Kuala Lumpur.
Top brand affinities include YouTube, Cooking, Boutiques, with strongest over-indexing on YouTube (1.78× the country average).
Demographically, the Kedah audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kedah fan in Malaysia is balanced, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for YouTube.
The key figures that characterise the Kedah profile in Malaysia.
51.1% are female, 48.9% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 38.3 |
| Estimated audience size | 2,308,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 20% | |
| 50+ | 14% |
Where the Kedah audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kedah | ~700K | 4.34× | |
| 02 | Perlis | ~40K | 1.22× | |
| 03 | Penang | ~200K | 1.17× | |
| 04 | Perak | ~200K | 1.10× | |
| 05 | Kuala Lumpur | ~400K | 0.95× | |
| 06 | Selangor | ~600K | 0.88× | |
| 07 | Negeri Sembilan | ~90K | 0.81× | |
| 08 | Pahang | ~90K | 0.81× | |
| 09 | Kelantan | ~80K | 0.76× | |
| 10 | Johor | ~200K | 0.75× | |
| 11 | Labuan | ~10K | 0.75× | |
| 12 | Terengganu | ~70K | 0.74× | |
| 13 | Malacca | ~60K | 0.74× | |
| 14 | Putrajaya | ~9K | 0.69× | |
| 15 | Sarawak | ~100K | 0.55× | |
| 16 | Sabah | ~100K | 0.50× |
The strongest cross-interests of the Kedah audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fasting | Health | 2.34× | ||
| 02 | Breaking news | Movies & TV | 2.18× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.09× | ||
| 04 | Documentary movies | Movies & TV | 2.02× | ||
| 05 | Energy | Home & Garden | 1.95× | ||
| 06 | Boutiques | Fashion & Accessoires | 1.91× | ||
| 07 | Home improvement | Home & Garden | 1.91× | ||
| 08 | Horror movies | Movies & TV | 1.87× | ||
| 09 | Online banking | Business & Career | 1.82× | ||
| 10 | Drama movies | Movies & TV | 1.79× | ||
| 11 | Handbags | Fashion & Accessoires | 1.79× | ||
| 12 | YouTube | Movies & TV | 1.78× | ||
| 13 | Coupons | Shopping | 1.76× | ||
| 14 | Home Appliances | Home & Garden | 1.75× | ||
| 15 | Religion | Business & Career | 1.73× | ||
| 16 | Cooking | Food & Beverages | 1.70× | ||
| 17 | Pop music | Music & Radio | 1.63× | ||
| 18 | Fast food | Food & Beverages | 1.62× | ||
| 19 | Comedy movies | Movies & TV | 1.60× | ||
| 20 | Rock music | Music & Radio | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.28× | |
| Creativity | OPEN | 1.25× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.76× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Early Adopter Mentality | POWER | 0.83× |
Kedah has an estimated audience of 2,308,653 people in Malaysia, concentrated in Kedah and Selangor.
51.1% of Kedah fans are female, 48.9% are male, with an average age of 38.3 years.
Kedah fans show strongest brand affinity for YouTube (1.78×), Cooking (1.7×), and Boutiques (1.91×) over the country average.
Kedah fans in Malaysia are most concentrated in Kedah (reach ~700K), Selangor (reach ~600K), and Kuala Lumpur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Kedah itself, the audience over-indexes on Cooking (1.7×), Boutiques (1.91×), Home improvement (1.91×), and Energy (1.95×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Kedah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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