A data profile of the people who buy, follow and care about Multimedia in Malaysia — modelled from more than twelve digital signal sources. Multimedia has an estimated audience of 2,033,917 people in Malaysia.
The average Multimedia fan in Malaysia is 37.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Google Drive, Politics, Singer-songwriter, with strongest over-indexing on Google Drive (1.82× the country average).
Demographically, the Multimedia audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Multimedia fan in Malaysia is balanced, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Google Drive.
The key figures that characterise the Multimedia profile in Malaysia.
46.1% are female, 53.9% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 37.4 |
| Estimated audience size | 2,033,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Multimedia audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 16.5% |
| Brazil | 6.0% |
| India | 5.7% |
Where the Multimedia audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perak | ~200K | 1.22× | |
| 02 | Kuala Lumpur | ~400K | 1.10× | |
| 03 | Kelantan | ~100K | 1.09× | |
| 04 | Malacca | ~80K | 1.07× | |
| 05 | Selangor | ~600K | 1.06× | |
| 06 | Kedah | ~100K | 1.06× | |
| 07 | Negeri Sembilan | ~100K | 1.06× | |
| 08 | Perlis | ~30K | 1.02× | |
| 09 | Labuan | ~20K | 1.01× | |
| 10 | Johor | ~300K | 0.98× | |
| 11 | Sarawak | ~200K | 0.96× | |
| 12 | Pahang | ~90K | 0.95× | |
| 13 | Sabah | ~200K | 0.93× | |
| 14 | Terengganu | ~80K | 0.92× | |
| 15 | Penang | ~100K | 0.90× | |
| 16 | Putrajaya | ~10K | 0.90× |
The strongest cross-interests of the Multimedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baidu | Internet & Social Media | 2.97× | ||
| 02 | Public administration | Business & Career | 2.12× | ||
| 03 | Apple TV | Movies & TV | 1.88× | ||
| 04 | Data compression | Technology & Electronics | 1.85× | ||
| 05 | QR code | Technology & Electronics | 1.85× | ||
| 06 | Google Drive | Technology & Electronics | 1.82× | ||
| 07 | OneDrive | Technology & Electronics | 1.79× | ||
| 08 | Virtual reality | Technology & Electronics | 1.74× | ||
| 09 | Road tax | Politics & Society | 1.73× | ||
| 10 | Wikipedia | Internet & Social Media | 1.72× | ||
| 11 | Singer-songwriter | Music & Radio | 1.66× | ||
| 12 | Politics | Politics & Society | 1.64× | ||
| 13 | Soap opera | Movies & TV | 1.62× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.61× | ||
| 15 | Calcium | Health | 1.59× | ||
| 16 | HVAC | Home & Garden | 1.57× | ||
| 17 | Islamic architecture | Home & Garden | 1.56× | ||
| 18 | Solar energy | Home & Garden | 1.52× | ||
| 19 | Online gambling | Games | 1.52× | ||
| 20 | Internet service provider | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.14× | |
| Need for Security | CONSERVATISM | 1.14× | |
| Risk Appetite | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Multimedia has an estimated audience of 2,033,917 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
46.1% of Multimedia fans are female, 53.9% are male, with an average age of 37.4 years.
Multimedia fans show strongest brand affinity for Google Drive (1.82×), Politics (1.64×), and Singer-songwriter (1.66×) over the country average.
Multimedia fans in Malaysia are most concentrated in Selangor (reach ~600K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Multimedia itself, the audience over-indexes on Politics (1.64×), Singer-songwriter (1.66×), Wikipedia (1.72×), and Road tax (1.73×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Multimedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.