A data profile of the people who buy, follow and care about Multimedia in Poland — modelled from more than twelve digital signal sources. Multimedia has an estimated audience of 2,686,375 people in Poland.
Multimedia has an estimated audience of 2,686,375 people in Poland. 48.4% are female, 51.6% are male, average age 39.0. Top brand affinities: WhatsApp, Flightradar24, BNP Paribas, Filmweb, First-person shooter games.
Top brand affinities include WhatsApp, Flightradar24, BNP Paribas, with strongest over-indexing on WhatsApp (1.68× the country average).
Demographically, the Multimedia audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Career Orientation.
The typical Multimedia fan in Poland is balanced, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Multimedia profile in Poland.
48.4% are female, 51.6% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 39.0 |
| Estimated audience size | 2,686,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Multimedia audience comes from Poland.
| Country | Share |
|---|---|
| United States | 16.5% |
| Brazil | 6.0% |
| India | 5.7% |
The strongest cross-interests of the Multimedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wojciech Szczęsny | Sports | 3.63× | ||
| 02 | Ronaldinho | Sports | 3.63× | ||
| 03 | Piotr Zieliński | Sports | 3.63× | ||
| 04 | Kamil Grosicki | Sports | 3.63× | ||
| 05 | Robert Kubica | Sports | 3.24× | ||
| 06 | Dodge Charger (LX) | Cars & Mobility | 2.94× | ||
| 07 | British hip hop | Music & Radio | 2.66× | ||
| 08 | Darts | Sports | 2.64× | ||
| 09 | Web application | Technology & Electronics | 2.56× | ||
| 10 | Country rap | Music & Radio | 2.54× | ||
| 11 | Linux | Technology & Electronics | 2.45× | ||
| 12 | Flightradar24 | Travel & Leisure | 2.30× | ||
| 13 | Self-defense | Sports | 1.94× | ||
| 14 | Viral video | Internet & Social Media | 1.91× | ||
| 15 | Love & Sex | Kids & Family | 1.89× | ||
| 16 | BNP Paribas | Business & Career | 1.71× | ||
| 17 | Internet & Social Media | 1.68× | |||
| 18 | First-person shooter games | Games | 1.55× | ||
| 19 | Filmweb | Movies & TV | 1.54× | ||
| 20 | Motorsport | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.34× | |
| Career Orientation | POWER | 1.19× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Pet Ownership | JOY | 0.77× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Multimedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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