A data profile of the people who buy, follow and care about Subang Jaya in Malaysia — modelled from more than twelve digital signal sources. Subang Jaya has an estimated audience of 1,891,027 people in Malaysia.
The average Subang Jaya fan in Malaysia is 38.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include YouTube, Cooking, Home improvement, with strongest over-indexing on YouTube (2.14× the country average).
Demographically, the Subang Jaya audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Subang Jaya fan in Malaysia is balanced, around 38.0 years old, with strong Convenience Orientation tendencies and a notable affinity for YouTube.
The key figures that characterise the Subang Jaya profile in Malaysia.
54.7% are female, 45.3% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 38.0 |
| Estimated audience size | 1,891,027 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Subang Jaya audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 60.8% |
| Japan | 6.5% |
| United States | 5.8% |
Where the Subang Jaya audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Selangor | ~1.5M | 3.17× | |
| 02 | Kuala Lumpur | ~700K | 1.99× | |
| 03 | Negeri Sembilan | ~100K | 1.30× | |
| 04 | Putrajaya | ~10K | 1.12× | |
| 05 | Perak | ~200K | 1.03× | |
| 06 | Penang | ~100K | 0.99× | |
| 07 | Malacca | ~70K | 0.96× | |
| 08 | Johor | ~200K | 0.92× | |
| 09 | Pahang | ~80K | 0.91× | |
| 10 | Labuan | ~10K | 0.89× | |
| 11 | Kedah | ~100K | 0.79× | |
| 12 | Perlis | ~20K | 0.79× | |
| 13 | Terengganu | ~60K | 0.70× | |
| 14 | Kelantan | ~60K | 0.69× | |
| 15 | Sarawak | ~100K | 0.67× | |
| 16 | Sabah | ~100K | 0.58× |
The strongest cross-interests of the Subang Jaya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 2.81× | ||
| 02 | Documentary movies | Movies & TV | 2.68× | ||
| 03 | Energy | Home & Garden | 2.53× | ||
| 04 | Home improvement | Home & Garden | 2.51× | ||
| 05 | Home Appliances | Home & Garden | 2.40× | ||
| 06 | Drama movies | Movies & TV | 2.24× | ||
| 07 | Boutiques | Fashion & Accessoires | 2.21× | ||
| 08 | Coupons | Shopping | 2.18× | ||
| 09 | YouTube | Movies & TV | 2.14× | ||
| 10 | Cooking | Food & Beverages | 2.12× | ||
| 11 | Fast food | Food & Beverages | 2.06× | ||
| 12 | Handbags | Fashion & Accessoires | 2.03× | ||
| 13 | Pop music | Music & Radio | 2.02× | ||
| 14 | Action movies | Movies & TV | 2.02× | ||
| 15 | Religion | Business & Career | 1.98× | ||
| 16 | Comedy movies | Movies & TV | 1.95× | ||
| 17 | Rock music | Music & Radio | 1.93× | ||
| 18 | Internet & Social Media | 1.88× | |||
| 19 | Furniture | Home & Garden | 1.67× | ||
| 20 | Shopping malls | Shopping | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Sustainability | BALANCE | 1.46× | |
| Healthy Lifestyle | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Social Media Usage | JOY | 0.89× | |
| Family Orientation | CONSERVATISM | 0.89× |
Subang Jaya has an estimated audience of 1,891,027 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.7% of Subang Jaya fans are female, 45.3% are male, with an average age of 38.0 years.
Subang Jaya fans show strongest brand affinity for YouTube (2.14×), Cooking (2.12×), and Home improvement (2.51×) over the country average.
Subang Jaya fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~700K), and Johor (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Subang Jaya itself, the audience over-indexes on Cooking (2.12×), Home improvement (2.51×), Energy (2.53×), and Home Appliances (2.4×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Subang Jaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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