A data profile of the people who buy, follow and care about AFAS Live in Netherlands — modelled from more than twelve digital signal sources. AFAS Live has an estimated audience of 1,612,102 people in Netherlands.
AFAS Live has an estimated audience of 1,612,102 people in Netherlands. 55.6% are female, 44.4% are male, average age 44.3. Top brand affinities: Concerts, Bol.com, Belgium, Walking, Happiness.
Top brand affinities include Concerts, Bol.com, Belgium, with strongest over-indexing on Concerts (1.85× the country average).
Demographically, the AFAS Live audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Extroversion, Risk Appetite.
The typical AFAS Live fan in Netherlands is more female, around 44.3 years old, with strong Extroversion tendencies and a notable affinity for Concerts.
The key figures that characterise the AFAS Live profile in Netherlands.
55.6% are female, 44.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 44.3 |
| Estimated audience size | 1,612,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide AFAS Live audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 89.3% |
| Germany | 2.4% |
| United Kingdom | 2.0% |
The strongest cross-interests of the AFAS Live audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 1.85× | ||
| 02 | Refrigerator | Home & Garden | 1.76× | ||
| 03 | Walking | Sports | 1.73× | ||
| 04 | Internet & Social Media | 1.57× | |||
| 05 | Innovation | Business & Career | 1.57× | ||
| 06 | Belgium | Travel & Leisure | 1.55× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 08 | Movie theater | Movies & TV | 1.55× | ||
| 09 | Greece | Travel & Leisure | 1.55× | ||
| 10 | Happiness | Health | 1.54× | ||
| 11 | Lodging | Travel & Leisure | 1.54× | ||
| 12 | Online newspaper | News | 1.53× | ||
| 13 | Spas | Beauty & Wellness | 1.53× | ||
| 14 | Freelancer | Business & Career | 1.53× | ||
| 15 | Center Parcs | Travel & Leisure | 1.51× | ||
| 16 | Weddings | Kids & Family | 1.51× | ||
| 17 | MS Mode | Fashion & Accessoires | 1.51× | ||
| 18 | Luxembourg | Travel & Leisure | 1.51× | ||
| 19 | Bol.com | Shopping | 1.50× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.36× | |
| Risk Appetite | THRILL | 1.35× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.89× | |
| Creativity | OPEN | 0.92× | |
| Community Orientation | OPEN | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for AFAS Live. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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