A data profile of the people who buy, follow and care about Guess (clothing) in Netherlands — modelled from more than twelve digital signal sources. Guess (clothing) has an estimated audience of 123,341 people in Netherlands.
The average Guess (clothing) fan in Netherlands is 38.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include H&M, Mango, TV-Gids, with strongest over-indexing on H&M (3.62× the country average).
Demographically, the Guess (clothing) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Guess (clothing) fan in Netherlands is more female, around 38.7 years old, with strong Creativity tendencies and a notable affinity for H&M.
The key figures that characterise the Guess (clothing) profile in Netherlands.
75.7% are female, 24.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 38.7 |
| Estimated audience size | 123,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Guess (clothing) audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 8.5% |
| Germany | 5.6% |
Where the Guess (clothing) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~5K | 1.56× | |
| 02 | Zuid-Holland | ~40K | 1.51× | |
| 03 | North Holland | ~30K | 1.16× | |
| 04 | North Brabant | ~20K | 1.13× | |
| 05 | Limburg | ~9K | 1.11× | |
| 06 | Zeeland | ~2K | 0.89× | |
| 07 | Drenthe | ~3K | 0.79× | |
| 08 | Overijssel | ~7K | 0.78× | |
| 09 | Utrecht | ~7K | 0.77× | |
| 10 | Groningen | ~3K | 0.72× | |
| 11 | Friesland | ~3K | 0.62× |
The strongest cross-interests of the Guess (clothing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 5.81× | ||
| 02 | The Sting | Movies & TV | 4.10× | ||
| 03 | Art jewelry | Fashion & Accessoires | 4.09× | ||
| 04 | ASICS | Fashion & Accessoires | 3.70× | ||
| 05 | H&M | Shopping | 3.62× | ||
| 06 | Black Friday (shopping) | Shopping | 3.40× | ||
| 07 | New Balance | Fashion & Accessoires | 3.26× | ||
| 08 | Nike | Fashion & Accessoires | 2.83× | ||
| 09 | Men's clothing | Fashion & Accessoires | 2.34× | ||
| 10 | Discount stores | Shopping | 2.33× | ||
| 11 | HEMA | Shopping | 2.07× | ||
| 12 | Bol.com | Shopping | 1.97× | ||
| 13 | IKEA | Home & Garden | 1.82× | ||
| 14 | McDonald's | Food & Beverages | 1.82× | ||
| 15 | Internet & Social Media | 1.81× | |||
| 16 | Internet & Social Media | 1.77× | |||
| 17 | Kruidvat | Shopping | 1.66× | ||
| 18 | Kwantum | Home & Garden | 1.62× | ||
| 19 | Amsterdam | Travel & Leisure | 1.58× | ||
| 20 | TV-Gids | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.80× | |
| Extroversion | THRILL | 1.74× | |
| Price Sensitivity | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.01× | |
| Patriotism | CONSERVATISM | 1.02× | |
| Luxury Orientation | PREMIUM | 1.07× |
Guess (clothing)'s target market in Netherlands covers an estimated 123,341 people, concentrated in Zuid-Holland and North Holland.
75.7% of the Guess (clothing) audience are female, 24.3% are male, with an average age of 38.7 years.
Guess (clothing) fans show strongest brand affinity for H&M (3.62×), Mango (5.81×), and TV-Gids (1.53×) over the country average.
Guess (clothing) fans in Netherlands are most concentrated in Zuid-Holland (reach ~40K), North Holland (reach ~30K), and North Brabant (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Guess (clothing) itself, the audience over-indexes on Mango (5.81×), TV-Gids (1.53×), HEMA (2.07×), and IKEA (1.82×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Guess (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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