A data profile of the people who buy, follow and care about Joost Klein in Netherlands — modelled from more than twelve digital signal sources. Joost Klein has an estimated audience of 286,325 people in Netherlands.
The average Joost Klein fan in Netherlands is 35.2 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include WhatsApp, Canada, Tattoos, with strongest over-indexing on WhatsApp (1.57× the country average).
Demographically, the Joost Klein audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Joost Klein fan in Netherlands is balanced, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Joost Klein profile in Netherlands.
52.8% are female, 47.2% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 35.2 |
| Estimated audience size | 286,325 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Joost Klein audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 15.6% |
| United States | 14.1% |
| Germany | 8.2% |
Where the Joost Klein audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~20K | 1.43× | |
| 02 | North Brabant | ~50K | 1.13× | |
| 03 | Gelderland | ~40K | 1.12× | |
| 04 | Limburg | ~20K | 1.01× | |
| 05 | Overijssel | ~20K | 0.98× | |
| 06 | Drenthe | ~9K | 0.97× | |
| 07 | Zuid-Holland | ~60K | 0.94× | |
| 08 | Groningen | ~9K | 0.93× | |
| 09 | North Holland | ~40K | 0.77× | |
| 10 | Flevoland | ~6K | 0.72× |
The strongest cross-interests of the Joost Klein audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Foot Locker | Shopping | 2.68× | ||
| 02 | Ariana Grande | Music & Radio | 2.67× | ||
| 03 | Reggae | Music & Radio | 2.57× | ||
| 04 | Online games | Games | 2.30× | ||
| 05 | Mixed martial arts | Sports | 2.01× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.97× | ||
| 07 | Sunglasses | Fashion & Accessoires | 1.93× | ||
| 08 | Snapchat | Internet & Social Media | 1.77× | ||
| 09 | Drawing | Home & Garden | 1.77× | ||
| 10 | Concerts | Music & Radio | 1.68× | ||
| 11 | Canada | Travel & Leisure | 1.66× | ||
| 12 | Spas | Beauty & Wellness | 1.60× | ||
| 13 | Manchester United F.C. | Sports | 1.60× | ||
| 14 | dumpert.nl | Movies & TV | 1.59× | ||
| 15 | Internet & Social Media | 1.57× | |||
| 16 | New Balance | Fashion & Accessoires | 1.56× | ||
| 17 | Weddings | Kids & Family | 1.54× | ||
| 18 | Black Friday (shopping) | Shopping | 1.54× | ||
| 19 | Hair products | Beauty & Wellness | 1.53× | ||
| 20 | Wikipedia | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.65× | |
| Extroversion | THRILL | 1.61× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.96× |
Joost Klein has an estimated audience of 286,325 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
52.8% of Joost Klein fans are female, 47.2% are male, with an average age of 35.2 years.
Joost Klein fans show strongest brand affinity for WhatsApp (1.57×), Canada (1.66×), and Tattoos (1.97×) over the country average.
Joost Klein fans in Netherlands are most concentrated in Zuid-Holland (reach ~60K), North Brabant (reach ~50K), and North Holland (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Joost Klein itself, the audience over-indexes on Canada (1.66×), Tattoos (1.97×), Concerts (1.68×), and Online games (2.3×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Joost Klein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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