A data profile of the people who buy, follow and care about North Holland in Netherlands — modelled from more than twelve digital signal sources. North Holland has an estimated audience of 2,113,926 people in Netherlands.
The average North Holland fan in Netherlands is 42.4 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Shopping and fashion, Voetbalprimeur, voetbalzone, with strongest over-indexing on Shopping and fashion (2.02× the country average).
Demographically, the North Holland audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical North Holland fan in Netherlands is more female, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the North Holland profile in Netherlands.
59.3% are female, 40.7% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 42.4 |
| Estimated audience size | 2,113,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 25% |
Where the North Holland audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 2.54× | |
| 02 | Flevoland | ~70K | 1.12× | |
| 03 | Friesland | ~80K | 1.02× | |
| 04 | Drenthe | ~60K | 0.89× | |
| 05 | Overijssel | ~100K | 0.84× | |
| 06 | Zuid-Holland | ~400K | 0.81× | |
| 07 | Gelderland | ~200K | 0.80× | |
| 08 | Groningen | ~50K | 0.73× | |
| 09 | North Brabant | ~200K | 0.71× | |
| 10 | Limburg | ~100K | 0.68× |
The strongest cross-interests of the North Holland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.02× | ||
| 02 | Burger King | Food & Beverages | 2.02× | ||
| 03 | Game consoles | Technology & Electronics | 2.02× | ||
| 04 | EBay | Shopping | 2.02× | ||
| 05 | Sunweb | Travel & Leisure | 2.02× | ||
| 06 | Real estate broker | Home & Garden | 2.02× | ||
| 07 | Virgil van Dijk | Sports | 2.02× | ||
| 08 | Reggae | Music & Radio | 2.00× | ||
| 09 | Voetbal International | Sports | 1.90× | ||
| 10 | Documentary movies | Movies & TV | 1.89× | ||
| 11 | Vodafone | Technology & Electronics | 1.83× | ||
| 12 | Voetbalprimeur | Sports | 1.82× | ||
| 13 | Eredivisie | Sports | 1.72× | ||
| 14 | voetbalzone | Sports | 1.71× | ||
| 15 | Energy | Home & Garden | 1.58× | ||
| 16 | Comedy movies | Movies & TV | 1.56× | ||
| 17 | Rock music | Music & Radio | 1.55× | ||
| 18 | AliExpress | Shopping | 1.54× | ||
| 19 | Pop music | Music & Radio | 1.54× | ||
| 20 | Go Ahead Eagles | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.41× | |
| Tradition | CONSERVATISM | 1.34× | |
| Quality Awareness | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.65× | |
| Design Affinity | PREMIUM | 0.69× | |
| Family Orientation | CONSERVATISM | 0.81× |
North Holland has an estimated audience of 2,113,926 people in Netherlands, concentrated in North Holland and Zuid-Holland.
59.3% of North Holland fans are female, 40.7% are male, with an average age of 42.4 years.
North Holland fans show strongest brand affinity for Shopping and fashion (2.02×), Voetbalprimeur (1.82×), and voetbalzone (1.71×) over the country average.
North Holland fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~400K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond North Holland itself, the audience over-indexes on Voetbalprimeur (1.82×), voetbalzone (1.71×), Burger King (2.02×), and Voetbal International (1.9×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for North Holland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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