A data profile of the people who buy, follow and care about Tilburg in Netherlands — modelled from more than twelve digital signal sources. Tilburg has an estimated audience of 1,698,810 people in Netherlands.
The average Tilburg fan in Netherlands is 42.1 years old, more female, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, North Holland.
Top brand affinities include Shopping and fashion, Voetbalprimeur, Voetbal International, with strongest over-indexing on Shopping and fashion (2.3× the country average).
Demographically, the Tilburg audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Tilburg fan in Netherlands is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Tilburg profile in Netherlands.
61.4% are female, 38.6% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 42.1 |
| Estimated audience size | 1,698,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Tilburg audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 83.1% |
| Belgium | 5.3% |
| Germany | 1.3% |
Where the Tilburg audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~1M | 3.67× | |
| 02 | Zuid-Holland | ~400K | 0.93× | |
| 03 | Gelderland | ~200K | 0.92× | |
| 04 | Limburg | ~100K | 0.87× | |
| 05 | North Holland | ~300K | 0.80× | |
| 06 | Overijssel | ~90K | 0.71× | |
| 07 | Flevoland | ~30K | 0.69× | |
| 08 | Drenthe | ~30K | 0.53× | |
| 09 | Friesland | ~30K | 0.52× | |
| 10 | Groningen | ~30K | 0.50× |
The strongest cross-interests of the Tilburg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.30× | ||
| 02 | Eredivisie | Sports | 2.30× | ||
| 03 | Game consoles | Technology & Electronics | 2.30× | ||
| 04 | Real estate broker | Home & Garden | 2.30× | ||
| 05 | Virgil van Dijk | Sports | 2.30× | ||
| 06 | FC Bayern Munich | Sports | 2.30× | ||
| 07 | Eurostar | Cars & Mobility | 2.30× | ||
| 08 | Sustainable products | Politics & Society | 2.30× | ||
| 09 | Sunweb | Travel & Leisure | 2.19× | ||
| 10 | Voetbal International | Sports | 2.16× | ||
| 11 | Arsenal F.C. | Sports | 2.12× | ||
| 12 | McLaren | Cars & Mobility | 2.09× | ||
| 13 | Voetbalprimeur | Sports | 2.04× | ||
| 14 | voetbalzone | Sports | 1.91× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.89× | ||
| 16 | Motorsport | Cars & Mobility | 1.64× | ||
| 17 | Scooters | Cars & Mobility | 1.64× | ||
| 18 | MSN | News | 1.61× | ||
| 19 | Go Ahead Eagles | Sports | 1.57× | ||
| 20 | Bol.com | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Price Sensitivity | PREMIUM | 1.32× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.66× | |
| Design Affinity | PREMIUM | 0.79× | |
| Extroversion | THRILL | 0.84× |
Tilburg has an estimated audience of 1,698,810 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
61.4% of Tilburg fans are female, 38.6% are male, with an average age of 42.1 years.
Tilburg fans show strongest brand affinity for Shopping and fashion (2.3×), Voetbalprimeur (2.04×), and Voetbal International (2.16×) over the country average.
Tilburg fans in Netherlands are most concentrated in North Brabant (reach ~1M), Zuid-Holland (reach ~400K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tilburg itself, the audience over-indexes on Voetbalprimeur (2.04×), Voetbal International (2.16×), voetbalzone (1.91×), and Eredivisie (2.3×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Tilburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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