Popularity ranking · Netherlands

The 100 most popular Website / Newspaper / Magazines in Netherlands

This curated ranking covers the 100 largest website / newspaper / magazines in Netherlands, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 7.5k website / newspaper / magazines tracked in Netherlands, the 100 ranked here account for the largest measured audience reach. TV-Gids, Instagram and YouTube lead the list with a combined estimated audience of 34M people. Across all 100 entries the average audience size is 2.4M, and the largest, TV-Gids, reaches around 13M people in Netherlands. Audience size is the estimated number of unique people in Netherlands who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across Netherlands and are refreshed weekly.

Last updated:

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Netherlands who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Netherlands. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Netherlands, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Netherlands. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 Google Flights 2.7M 48.2 54.1%
27 Snapchat 2.5M 39.7 50.8% Social media
28 Social Deal 2.4M 46.5 72.3%
29 Wikipedia 2.4M 44.6 52.2%
30 Libelle 2.2M 48.3 80.8%
31 NRC 2.2M 41.8 60.5% Newspaper
32 Skyscanner 2.1M 44.1 58.4% Travel website
33 De Volkskrant 2.1M 44.6 62.6%
34 Google Docs 2M 42.5 48.4%
35 Autoweek 1.9M 44.5 21.6%
36 VakantieVeilingen 1.8M 40.9 65.2%
37 Omoda 1.8M 43.4 91.2% Restaurants
38 Eindhovens Dagblad 1.7M 42.8 56.9% Newspaper
39 Polymarket 1.7M 33.0 40.3%
40 Trouw 1.7M 46.4 63.5% Newspaper
41 MSN 1.7M 47.3 62.8%
42 VesselFinder 1.6M 45.4 10.9%
43 Het Laatste Nieuws 1.6M 44.5 55.5%
44 TripAdvisor 1.4M 44.7 56.4%
45 Bild 1.4M 43.7 35.7% Newspaper
46 Sunweb 1.4M 44.3 75.5%
47 Dagblad van het Noorden 1.3M 44.4 57.3% Newspaper
48 GeoGuessr 1.3M 40.8 38.6%
49 Marktplaats.nl 1.3M 45.9 60.8% Marketplace
50 Het Parool 1.3M 43.9 56.3%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular website / newspaper / magazines compiled?

Rascasse aggregates anonymized search-behavior signals across Netherlands and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest website / newspaper / magazine in Netherlands?

TV-Gids currently leads with an estimated audience of 13M people in Netherlands.

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