Rascasse Audience Intelligence

VHV Versicherungen Target Market in Netherlands

A data profile of the people who buy, follow and care about VHV Versicherungen in Netherlands — modelled from more than twelve digital signal sources. VHV Versicherungen has an estimated audience of 2,758 people in Netherlands.

The average VHV Versicherungen fan in Netherlands is 44.3 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Sustainable energy, Renewable energy, Lidl, with strongest over-indexing on Sustainable energy (4.91× the country average).

Demographically, the VHV Versicherungen audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical VHV Versicherungen fan in Netherlands is balanced, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the VHV Versicherungen profile in Netherlands.

Audience size
3K
in Netherlands
Gender
53.3%♀
46.7% male
Age
44.3
average years
Country rank
#69500
Brand in Netherlands
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VHV Versicherungen

53.3% are female, 46.7% are male, average age 44.3.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for VHV Versicherungen audience in Netherlands
MetricValue
Female53.3%
Male46.7%
Average age44.3
Estimated audience size2,758
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the VHV Versicherungen audience in Netherlands
Age bracketShare%
16-1912%
20-2915%
30-3917%
40-4922%
50+34%
Fig. 04

Worldwide distribution

0.4%

of the worldwide VHV Versicherungen audience comes from Netherlands.

Worldwide audience distribution share by country for VHV Versicherungen
CountryShare
Germany93.9%
China0.6%
United States0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VHV Versicherungen audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

VHV Versicherungen customers by region in Netherlands
#RegionReachAffinity×
01Limburg<1K1.12×
02Flevoland<1K1.09×
03Drenthe<1K1.07×
04Friesland<1K1.03×
05Groningen<1K1.01×
06Overijssel<1K0.97×
07Gelderland<1K0.94×
08North Brabant<1K0.93×
09Zuid-Holland<1K0.90×
10North Holland<1K0.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VHV Versicherungen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VHV Versicherungen audience
#·InterestCategoryAffinity×
01Credit (finance)Business & Career6.52×
02Health insuranceBusiness & Career5.98×
03Vehicle insuranceCars & Mobility5.64×
04Sustainable energyHome & Garden4.91×
05BPCars & Mobility4.19×
06Renewable energyBusiness & Career3.74×
07Solar powerHome & Garden3.37×
08Used carCars & Mobility3.26×
09Škoda AutoCars & Mobility3.13×
10Efficient energy useTechnology & Electronics2.73×
11InsuranceBusiness & Career2.71×
12Mortgage loansBusiness & Career2.70×
13Solar energyHome & Garden2.66×
14VodafoneTechnology & Electronics2.60×
15LidlShopping1.97×
16RabobankBusiness & Career1.86×
17AliExpressShopping1.73×
18HornbachShopping1.71×
19Jumbo (supermarket)Shopping1.68×
20WhatsAppInternet & Social Media1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VHV Versicherungen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VHV Versicherungen audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.70×
Need for SecurityCONSERVATISM2.11×
SustainabilityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VHV Versicherungen audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
CreativityOPEN0.85×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VHV Versicherungen's target market in Netherlands?

VHV Versicherungen's target market in Netherlands covers an estimated 2,758 people, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of VHV Versicherungen customers?

53.3% of the VHV Versicherungen audience are female, 46.7% are male, with an average age of 44.3 years.

03

Which brands do VHV Versicherungen fans like most?

VHV Versicherungen fans show strongest brand affinity for Sustainable energy (4.91×), Renewable energy (3.74×), and Lidl (1.97×) over the country average.

04

Where do VHV Versicherungen fans live in Netherlands?

VHV Versicherungen fans in Netherlands are most concentrated in Zuid-Holland (reach <1K), North Holland (reach <1K), and North Brabant (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do VHV Versicherungen fans also like?

Beyond VHV Versicherungen itself, the audience over-indexes on Renewable energy (3.74×), Lidl (1.97×), Vehicle insurance (5.64×), and Jumbo (supermarket) (1.68×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for VHV Versicherungen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →