A data profile of the people who buy, follow and care about Białystok in Poland — modelled from more than twelve digital signal sources. Białystok has an estimated audience of 1,799,211 people in Poland.
Białystok has an estimated audience of 1,799,211 people in Poland. 48.6% are female, 51.4% are male, average age 35.6. Top brand affinities: Shopping and fashion, TVP Sport, Radio ZET, Activism, Filmweb.
Top brand affinities include Shopping and fashion, TVP Sport, Radio ZET, with strongest over-indexing on Shopping and fashion (2.2× the country average).
Demographically, the Białystok audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Spirituality, Need for Security.
The typical Białystok fan in Poland is balanced, around 35.6 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Białystok profile in Poland.
48.6% are female, 51.4% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 35.6 |
| Estimated audience size | 1,799,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Białystok audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 85.8% |
| Germany | 3.8% |
| United Kingdom | 3.1% |
The strongest cross-interests of the Białystok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.20× | ||
| 02 | Activism | Politics & Society | 2.20× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 2.20× | ||
| 04 | Volvo XC90 | Cars & Mobility | 2.09× | ||
| 05 | Radio ZET | Music & Radio | 2.08× | ||
| 06 | TVP Sport | Sports | 2.03× | ||
| 07 | Starter home | Home & Garden | 1.99× | ||
| 08 | Brigitte Bardot | Movies & TV | 1.87× | ||
| 09 | Rallying | Sports | 1.77× | ||
| 10 | GAZ | Cars & Mobility | 1.74× | ||
| 11 | Multikino | Movies & TV | 1.71× | ||
| 12 | Bluetooth | Technology & Electronics | 1.70× | ||
| 13 | Filmweb | Movies & TV | 1.69× | ||
| 14 | Volvo XC60 | Cars & Mobility | 1.68× | ||
| 15 | Property finder | Home & Garden | 1.66× | ||
| 16 | Public transport | Cars & Mobility | 1.64× | ||
| 17 | Alfa Romeo | Cars & Mobility | 1.63× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | Danish design | Home & Garden | 1.52× | ||
| 20 | Flightradar24 | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.48× | |
| Need for Security | CONSERVATISM | 1.18× | |
| Individualism | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.85× | |
| DIY Mentality | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Białystok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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