A data profile of the people who buy, follow and care about Building material in Poland — modelled from more than twelve digital signal sources. Building material has an estimated audience of 1,417,262 people in Poland.
Building material has an estimated audience of 1,417,262 people in Poland. 50.1% are female, 49.9% are male, average age 40.4. Top brand affinities: Innovation, Bedroom furniture, Renewable energy, Efficient energy use, Hardware store.
Top brand affinities include Innovation, Bedroom furniture, Renewable energy, with strongest over-indexing on Innovation (2.62× the country average).
Demographically, the Building material audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Building material fan in Poland is balanced, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Innovation.
The key figures that characterise the Building material profile in Poland.
50.1% are female, 49.9% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 40.4 |
| Estimated audience size | 1,417,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Building material audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.5% |
| Japan | 6.3% |
| Brazil | 5.9% |
The strongest cross-interests of the Building material audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaic system | Home & Garden | 3.49× | ||
| 02 | Hardware store | Home & Garden | 3.44× | ||
| 03 | Garden centre | Home & Garden | 3.39× | ||
| 04 | Efficient energy use | Technology & Electronics | 2.95× | ||
| 05 | Single-family detached home | Home & Garden | 2.93× | ||
| 06 | Bedroom furniture | Home & Garden | 2.86× | ||
| 07 | LED lamp | Home & Garden | 2.74× | ||
| 08 | Innovation | Business & Career | 2.62× | ||
| 09 | Solar power | Home & Garden | 2.58× | ||
| 10 | Sustainable energy | Home & Garden | 2.40× | ||
| 11 | Renewable energy | Business & Career | 2.23× | ||
| 12 | Love & Sex | Kids & Family | 2.22× | ||
| 13 | Fertilizer | Home & Garden | 2.17× | ||
| 14 | Business class | Travel & Leisure | 1.79× | ||
| 15 | Renovation | Home & Garden | 1.78× | ||
| 16 | Solar energy | Home & Garden | 1.78× | ||
| 17 | Used car | Cars & Mobility | 1.73× | ||
| 18 | Deichmann | Shopping | 1.68× | ||
| 19 | PUDELEK | News | 1.52× | ||
| 20 | Rossmann | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.04× | |
| Quality Awareness | PREMIUM | 1.68× | |
| Sustainability | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Extroversion | THRILL | 0.78× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Building material. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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