A data profile of the people who buy, follow and care about Building material in Brazil — modelled from more than twelve digital signal sources. Building material has an estimated audience of 4,756,731 people in Brazil.
Building material has an estimated audience of 4,756,731 people in Brazil. 49.7% are female, 50.3% are male, average age 43.4. Top brand affinities: Do it yourself (DIY), Instagram, Renovation, Furniture, Home improvement.
Top brand affinities include Do it yourself (DIY), Instagram, Renovation, with strongest over-indexing on Do it yourself (DIY) (2.3× the country average).
Demographically, the Building material audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Building material fan in Brazil is balanced, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Building material profile in Brazil.
49.7% are female, 50.3% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 43.4 |
| Estimated audience size | 4,756,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Building material audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.5% |
| Japan | 6.3% |
| Brazil | 5.9% |
The strongest cross-interests of the Building material audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hardware store | Home & Garden | 2.91× | ||
| 02 | Makita | Home & Garden | 2.59× | ||
| 03 | Renovation | Home & Garden | 2.35× | ||
| 04 | Do it yourself (DIY) | Home & Garden | 2.30× | ||
| 05 | Mortgage loans | Business & Career | 2.27× | ||
| 06 | Masonry | Home & Garden | 1.95× | ||
| 07 | Sustainable energy | Home & Garden | 1.92× | ||
| 08 | Kitchenware | Home & Garden | 1.86× | ||
| 09 | Carpentry | Home & Garden | 1.85× | ||
| 10 | WebMotors | Cars & Mobility | 1.73× | ||
| 11 | Sweepstakes | Games | 1.65× | ||
| 12 | Furniture | Home & Garden | 1.63× | ||
| 13 | iCarros | Cars & Mobility | 1.62× | ||
| 14 | Gardening | Home & Garden | 1.58× | ||
| 15 | imovelweb | Home & Garden | 1.58× | ||
| 16 | Stock market | Business & Career | 1.57× | ||
| 17 | Home improvement | Home & Garden | 1.54× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | Business class | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.52× | |
| Design Affinity | PREMIUM | 1.70× | |
| Convenience Orientation | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.82× | |
| Mindfulness | BALANCE | 0.83× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Building material. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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