Building material Audience in United States

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Building material has an estimated audience of 11,655,773 people in United States. 36.7% are female, 63.3% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: Minnesota, Pillow, Nebraska Cornhuskers football, JDSU, Staycation.

The average Building material fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnesota, Pillow, Nebraska Cornhuskers football, with strongest over-indexing on Minnesota (1.69× the country average). Demographically, the Building material audience skews more male with an average age of 39.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Building material fans

Demographic split for Building material audience in United States
MetricValue
Female36.7%
Male63.3%
Average age39.4
Estimated audience size11,655,773

Audience persona

The typical Building material fan in United States is more male, around 39.4 years old, with strong DIY Mentality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Building material in United States
RegionReachAffinity
California2,880,8562.25×
Texas1,247,1831.24×
New York874,2181.34×
Florida629,6500.8×
Missouri375,2612×
Pennsylvania336,6260.86×
Illinois328,8200.85×
Washington316,0341.35×
Georgia298,3630.83×
North Carolina294,1390.84×
Ohio273,0370.76×
Tennessee271,9751.16×
Virginia261,4490.92×
Oregon257,7291.93×
Michigan228,8640.75×
Colorado219,7981.2×
New Jersey209,3210.71×
Arizona207,9280.87×
New Mexico186,3163.19×
Alabama184,3991.13×
Minnesota179,9071.08×
Wisconsin172,2590.98×
Indiana167,8910.79×
Massachusetts149,0070.65×
Louisiana146,1870.97×
South Carolina128,7100.73×
Maryland125,5530.63×
Kentucky123,9420.85×
Arkansas119,8341.25×
Oklahoma116,6090.9×
Iowa116,1071.21×
Kansas100,2981.09×
Mississippi89,2550.93×
Utah85,2520.82×
Nevada77,5650.69×
New Hampshire62,9951.37×
Connecticut62,9310.54×
Idaho62,4161.07×
West Virginia39,8890.73×
Hawaii35,6770.71×
Nebraska35,3130.6×
Montana25,5440.79×
Rhode Island25,1250.68×
South Dakota22,3580.83×
Delaware21,7110.68×
Maine21,5860.52×
Wyoming21,5121.25×
Washington, District of Columbia20,8060.59×
Vermont16,9080.83×
North Dakota15,7480.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Building material audience
BrandAffinityCategory
Minnesota1.69×Travel & Leisure
Pillow1.93×Home & Garden
Nebraska Cornhuskers football3.09×Sports
JDSU2.42×Business & Career
Staycation2.39×Home & Garden
MK2.8×Music & Radio
Jesse Plemons2.08×Movies & TV
Home staging2.88×Home & Garden
Jaws2.98×Movies & TV
Eagan, Minnesota9.42×Shopping
Noodle (Gorillaz)1.84×Music & Radio
Queens College, City University of New York3.76×Business & Career
N1 road (South Africa)2.11×Travel & Leisure
Public speaking1.7×Politics & Society
Glossier2.13×Beauty & Wellness
Nipsey Hussle2.29×Music & Radio
Grammarly1.83×Business & Career
Charlamagne Tha God3.43×Movies & TV
Personalised Gifts1.56×Home & Garden
Northrop Grumman2.17×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Building material audience
TraitClusterScore
DIY MentalityTHRILL2.56
Quality AwarenessPREMIUM1.74
Convenience OrientationPREMIUM1.62
IndividualismJOY1.56
Career OrientationPOWER1.54
Design AffinityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Building material
CountryShare
United States14.5%
Japan6.3%
Brazil5.9%

See Building material audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Building material have in United States?

Building material has an estimated audience of 11,655,773 people in United States, concentrated in California and Texas.

What is the gender split and age of Building material fans?

36.7% of Building material fans are female, 63.3% are male, with an average age of 39.4 years.

Which brands do Building material fans like most?

Building material fans show strongest brand affinity for Minnesota (1.69×), Pillow (1.93×), and Nebraska Cornhuskers football (3.09×) over the country average.

Where do Building material fans live in United States?

Building material fans in United States are most concentrated in California (reach 2,880,856), Texas (reach 1,247,183), and New York (reach 874,218). These three regions account for the largest share of the active audience.

What other brands do Building material fans also like?

Beyond Building material itself, the audience over-indexes on Pillow (1.93×), Nebraska Cornhuskers football (3.09×), JDSU (2.42×), and Staycation (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Building material. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.