A data profile of the people who buy, follow and care about Music festivals in Poland — modelled from more than twelve digital signal sources. Music festivals has an estimated audience of 2,252,773 people in Poland.
Music festivals has an estimated audience of 2,252,773 people in Poland. 54.5% are female, 45.5% are male, average age 39.1. Top brand affinities: Storytelling, Martina Hingis, uncharted 2, Winger (band), Ashdown Engineering.
Top brand affinities include Storytelling, Martina Hingis, uncharted 2, with strongest over-indexing on Storytelling (1.52× the country average).
Demographically, the Music festivals audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Social Media Usage, Sustainability.
The typical Music festivals fan in Poland is balanced, around 39.1 years old, with strong Social Media Usage tendencies and a notable affinity for Storytelling.
The key figures that characterise the Music festivals profile in Poland.
54.5% are female, 45.5% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 39.1 |
| Estimated audience size | 2,252,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Music festivals audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.1% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Music festivals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fábio Porchat | Movies & TV | 1.65× | ||
| 02 | uncharted 2 | Games | 1.61× | ||
| 03 | Martina Hingis | Sports | 1.60× | ||
| 04 | Sydney.com | Travel & Leisure | 1.55× | ||
| 05 | Winger (band) | Music & Radio | 1.53× | ||
| 06 | Ashdown Engineering | Music & Radio | 1.53× | ||
| 07 | Storytelling | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Sustainability | BALANCE | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.62× | |
| DIY Mentality | THRILL | 0.66× | |
| Early Adopter Mentality | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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