A data profile of the people who buy, follow and care about Music festivals in Switzerland — modelled from more than twelve digital signal sources. Music festivals has an estimated audience of 923,774 people in Switzerland.
The average Music festivals fan in Switzerland is 40.5 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Spotify, Concerts, Jazz music, with strongest over-indexing on Spotify (1.67× the country average).
Demographically, the Music festivals audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 22 regions tracked by Rascasse.
The typical Music festivals fan in Switzerland is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Spotify.
The key figures that characterise the Music festivals profile in Switzerland.
49.7% are female, 50.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.5 |
| Estimated audience size | 923,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Music festivals audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.1% |
| United Kingdom | 4.8% |
Where the Music festivals audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uri | ~4K | 1.23× | |
| 02 | Canton of Obwalden | ~4K | 1.19× | |
| 03 | Jura | ~7K | 1.11× | |
| 04 | Schaffhausen | ~8K | 1.08× | |
| 05 | Schwyz | ~10K | 1.02× | |
| 06 | Canton of Zug | ~10K | 1.02× | |
| 07 | Neuchatel | ~20K | 1.00× | |
| 08 | Graubünden | ~20K | 0.99× | |
| 09 | Solothurn | ~20K | 0.98× | |
| 10 | Basel-City | ~40K | 0.97× | |
| 11 | Thurgau | ~20K | 0.97× | |
| 12 | Basel-Landschaft | ~20K | 0.97× | |
| 13 | Fribourg | ~30K | 0.96× | |
| 14 | Valais | ~40K | 0.95× | |
| 15 | Canton of St. Gallen | ~40K | 0.94× | |
| 16 | Luzern | ~40K | 0.94× | |
| 17 | Ticino | ~40K | 0.94× | |
| 18 | Canton of Geneva | ~60K | 0.93× | |
| 19 | Aargau | ~50K | 0.93× | |
| 20 | Canton of Bern | ~80K | 0.89× | |
| 21 | Vaud | ~80K | 0.88× | |
| 22 | Canton of Zürich | ~100K | 0.80× |
The strongest cross-interests of the Music festivals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Livemusic | Music & Radio | 1.90× | ||
| 02 | Underground hip hop | Music & Radio | 1.81× | ||
| 03 | Composer | Music & Radio | 1.79× | ||
| 04 | Japanese hip hop | Music & Radio | 1.77× | ||
| 05 | Midwest hip hop | Music & Radio | 1.75× | ||
| 06 | Alternative hip hop | Music & Radio | 1.73× | ||
| 07 | Christian hip hop | Music & Radio | 1.73× | ||
| 08 | Chicano rap | Music & Radio | 1.73× | ||
| 09 | West Coast hip hop | Music & Radio | 1.70× | ||
| 10 | Spotify | Internet & Social Media | 1.67× | ||
| 11 | French hip hop | Music & Radio | 1.63× | ||
| 12 | Electro (music) | Music & Radio | 1.62× | ||
| 13 | Jazz music | Music & Radio | 1.61× | ||
| 14 | Acoustic guitar | Music & Radio | 1.61× | ||
| 15 | Rave | Music & Radio | 1.58× | ||
| 16 | Tech house | Music & Radio | 1.57× | ||
| 17 | Concerts | Music & Radio | 1.53× | ||
| 18 | Deep house | Music & Radio | 1.52× | ||
| 19 | Blues music | Music & Radio | 1.50× | ||
| 20 | Electric guitar | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Sustainability | BALANCE | 0.98× | |
| Social Media Usage | JOY | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Travelling | THRILL | 0.72× | |
| Early Adopter Mentality | POWER | 0.72× |
Music festivals has an estimated audience of 923,774 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
49.7% of Music festivals fans are female, 50.3% are male, with an average age of 40.5 years.
Music festivals fans show strongest brand affinity for Spotify (1.67×), Concerts (1.53×), and Jazz music (1.61×) over the country average.
Music festivals fans in Switzerland are most concentrated in Canton of Zürich (reach ~100K), Canton of Bern (reach ~80K), and Vaud (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Music festivals itself, the audience over-indexes on Concerts (1.53×), Jazz music (1.61×), Livemusic (1.9×), and Blues music (1.5×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Music festivals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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