A data profile of the people who buy, follow and care about Russia in Poland — modelled from more than twelve digital signal sources. Russia has an estimated audience of 1,771,373 people in Poland.
Russia has an estimated audience of 1,771,373 people in Poland. 53.4% are female, 46.6% are male, average age 37.2. Top brand affinities: Gazeta Wyborcza, Estonia, Radio ZET, Love & Sex, Gdańsk.
Top brand affinities include Gazeta Wyborcza, Estonia, Radio ZET, with strongest over-indexing on Gazeta Wyborcza (1.57× the country average).
Demographically, the Russia audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical Russia fan in Poland is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Gazeta Wyborcza.
The key figures that characterise the Russia profile in Poland.
53.4% are female, 46.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 37.2 |
| Estimated audience size | 1,771,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 18% |
of the worldwide Russia audience comes from Poland.
| Country | Share |
|---|---|
| Japan | 13.0% |
| United States | 9.7% |
| India | 5.1% |
The strongest cross-interests of the Russia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yandex | Technology & Electronics | 4.65× | ||
| 02 | Estonia | Travel & Leisure | 4.42× | ||
| 03 | Valentine's Day | Kids & Family | 3.77× | ||
| 04 | Love & Sex | Kids & Family | 2.61× | ||
| 05 | Vehicle insurance | Cars & Mobility | 2.04× | ||
| 06 | C++ | Technology & Electronics | 1.92× | ||
| 07 | Radio ZET | Music & Radio | 1.83× | ||
| 08 | Sushi | Food & Beverages | 1.74× | ||
| 09 | Hollywood | Travel & Leisure | 1.69× | ||
| 10 | City car | Cars & Mobility | 1.66× | ||
| 11 | Online newspaper | News | 1.64× | ||
| 12 | JavaScript | Technology & Electronics | 1.62× | ||
| 13 | Family car | Cars & Mobility | 1.62× | ||
| 14 | Gazeta Wyborcza | News | 1.57× | ||
| 15 | Deichmann | Shopping | 1.57× | ||
| 16 | Summer vacation | Travel & Leisure | 1.57× | ||
| 17 | Brewery | Food & Beverages | 1.57× | ||
| 18 | Gdańsk | Travel & Leisure | 1.56× | ||
| 19 | Telegram | Internet & Social Media | 1.54× | ||
| 20 | Paleolithic diet | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.54× | |
| Spirituality | BALANCE | 1.38× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Design Affinity | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Russia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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