A data profile of the people who buy, follow and care about Hoax in Portugal — modelled from more than twelve digital signal sources. Hoax has an estimated audience of 111,249 people in Portugal.
The average Hoax fan in Portugal is 43.7 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Breaking news, Virtual reality, Public transport, with strongest over-indexing on Breaking news (3.04× the country average).
Demographically, the Hoax audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Hoax fan in Portugal is more male, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Hoax profile in Portugal.
34.6% are female, 65.4% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 43.7 |
| Estimated audience size | 111,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Hoax audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.7% |
| Saudi Arabia | 8.1% |
| Italy | 7.6% |
Where the Hoax audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~1K | 1.08× | |
| 02 | Portalegre District | ~1K | 1.07× | |
| 03 | Guarda District | ~2K | 1.06× | |
| 04 | Beja District | ~2K | 1.04× | |
| 05 | Viseu District | ~4K | 1.02× | |
| 06 | Vila Real District | ~2K | 1.02× | |
| 07 | Évora District | ~2K | 1.02× | |
| 08 | Castelo Branco District | ~2K | 1.01× | |
| 09 | Azores | ~3K | 0.98× | |
| 10 | Viana do Castelo District | ~3K | 0.98× | |
| 11 | Lisbon District | ~30K | 0.96× | |
| 12 | Coimbra District | ~5K | 0.96× | |
| 13 | Madeira | ~3K | 0.96× | |
| 14 | Leiria District | ~6K | 0.95× | |
| 15 | Setúbal District | ~10K | 0.93× | |
| 16 | Aveiro District | ~8K | 0.93× | |
| 17 | Faro District | ~7K | 0.93× | |
| 18 | Braga District | ~10K | 0.92× | |
| 19 | Porto District | ~20K | 0.87× | |
| 20 | Santarém District | ~5K | 0.87× |
The strongest cross-interests of the Hoax audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arnold Schwarzenegger | Movies & TV | 4.52× | ||
| 02 | Angling | Sports | 4.06× | ||
| 03 | Filling station | Cars & Mobility | 3.98× | ||
| 04 | Internet celebrity | Internet & Social Media | 3.71× | ||
| 05 | Virtual reality | Technology & Electronics | 3.30× | ||
| 06 | Breaking news | Movies & TV | 3.04× | ||
| 07 | Ultimate Fighting Championship | Sports | 3.01× | ||
| 08 | WWE | Sports | 2.65× | ||
| 09 | NFL | Sports | 2.61× | ||
| 10 | Public transport | Cars & Mobility | 2.56× | ||
| 11 | Rail transport | Travel & Leisure | 2.46× | ||
| 12 | Dubai | Travel & Leisure | 2.36× | ||
| 13 | Pay television | Movies & TV | 2.32× | ||
| 14 | Waxing | Beauty & Wellness | 2.08× | ||
| 15 | AC Milan | Sports | 1.92× | ||
| 16 | TV talkshows | Movies & TV | 1.75× | ||
| 17 | Grilling | Food & Beverages | 1.74× | ||
| 18 | Solar energy | Home & Garden | 1.64× | ||
| 19 | Online newspaper | News | 1.62× | ||
| 20 | Tradition | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.04× | |
| Tradition | CONSERVATISM | 1.51× | |
| Career Orientation | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.46× | |
| Family Orientation | CONSERVATISM | 0.47× | |
| Mindfulness | BALANCE | 0.49× |
Hoax has an estimated audience of 111,249 people in Portugal, concentrated in Lisbon District and Porto District.
34.6% of Hoax fans are female, 65.4% are male, with an average age of 43.7 years.
Hoax fans show strongest brand affinity for Breaking news (3.04×), Virtual reality (3.3×), and Public transport (2.56×) over the country average.
Hoax fans in Portugal are most concentrated in Lisbon District (reach ~30K), Porto District (reach ~20K), and Setúbal District (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Hoax itself, the audience over-indexes on Virtual reality (3.3×), Public transport (2.56×), Internet celebrity (3.71×), and Rail transport (2.46×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Hoax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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