Rascasse Audience Intelligence

Hoax Audience in Germany

A data profile of the people who buy, follow and care about Hoax in Germany — modelled from more than twelve digital signal sources. Hoax has an estimated audience of 227,614 people in Germany.

#7034among Topic in Germany#266in Internet & Social Media

The average Hoax fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Reddit, Sandra Bullock, Tom Cruise, with strongest over-indexing on Reddit (3.43× the country average).

Demographically, the Hoax audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hoax fan in Germany is more male, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Reddit.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoax profile in Germany.

Audience size
228K
in Germany
Gender
30.1%♀
69.9% male
Age
40.6
average years
Country rank
#20909
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hoax fans

30.1% are female, 69.9% are male, average age 40.6.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Hoax audience in Germany
MetricValue
Female30.1%
Male69.9%
Average age40.6
Estimated audience size227,614
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Hoax audience in Germany
Age bracketShare%
16-1912%
20-2920%
30-3925%
40-4924%
50+18%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Hoax audience comes from Germany.

Worldwide audience distribution share by country for Hoax
CountryShare
United States17.7%
Saudi Arabia8.1%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoax audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hoax fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.23×
02Berlin~10K1.23×
03Bayern~40K1.18×
04Hamburg~6K1.12×
05Schleswig-Holstein~8K1.04×
06Nordrhein-Westfalen~50K1.03×
07Baden-Württemberg~30K1.01×
08Niedersachsen~20K1.01×
09Bremen~2K1.01×
10Saarland~3K0.99×
11Rheinland-Pfalz~10K0.97×
12Sachsen~10K0.96×
13Brandenburg~7K0.93×
14Mecklenburg-Vorpommern~4K0.85×
15Thüringen~5K0.84×
16Sachsen-Anhalt~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Hoax, Germany
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoax audience
#·InterestCategoryAffinity×
01Jet skiSports13.19×
02Organic chemistryBusiness & Career12.21×
03Self storageHome & Garden9.58×
04Sandra BullockMovies & TV7.20×
05Internet celebrityInternet & Social Media7.10×
06Tom CruiseMovies & TV6.18×
07MalaysiaTravel & Leisure6.07×
08Non-alcoholic beverageFood & Beverages4.71×
09Brad PittMovies & TV3.87×
10Solar energyHome & Garden3.51×
11RedditInternet & Social Media3.43×
12Public transportCars & Mobility3.37×
13ReligionBusiness & Career2.93×
14Online newspaperNews2.80×
15NFLSports2.80×
16PostbankBusiness & Career2.51×
17Netto Marken-DiscountShopping2.09×
18EnergyHome & Garden2.07×
19AutoScout24Cars & Mobility1.76×
20TagesschauMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoax audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.86×
Convenience OrientationPREMIUM1.90×
Urban LifestyleOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoax audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.57×
SustainabilityBALANCE0.64×
Price SensitivityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hoax have in Germany?

Hoax has an estimated audience of 227,614 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hoax fans?

30.1% of Hoax fans are female, 69.9% are male, with an average age of 40.6 years.

03

Which brands do Hoax fans like most?

Hoax fans show strongest brand affinity for Reddit (3.43×), Sandra Bullock (7.2×), and Tom Cruise (6.18×) over the country average.

04

Where do Hoax fans live in Germany?

Hoax fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hoax fans also like?

Beyond Hoax itself, the audience over-indexes on Sandra Bullock (7.2×), Tom Cruise (6.18×), Internet celebrity (7.1×), and Solar energy (3.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Hoax audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hoax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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