Rascasse Audience Intelligence

Hoax Audience in United States

Name: Hoax — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Hoax in United States — modelled from more than twelve digital signal sources. Hoax has an estimated audience of 2,895,954 people in United States.

#5204among Topic in United States #134in Internet & Social Media

The average Hoax fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include True crime, Freedom of speech, Web server, with strongest over-indexing on True crime (5.37× the country average).

Demographically, the Hoax audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoax fan in United States is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for True crime.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoax profile in United States.

Audience size

2.9M

in United States

Gender

38.4%♀

61.6% male

Age

39.6

average years

Country rank

#10602

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Hoax fans

38.4% are female, 61.6% are male, average age 39.6.

Fig. 02

Gender split

38.4%

Female

61.6%

Male

Demographic split for Hoax audience in United States
Metric	Value
Female	38.4%
Male	61.6%
Average age	39.6
Estimated audience size	2,895,954

Fig. 03

Age distribution

Age distribution of the Hoax audience in United States
Age bracket	Share	%
16-19		19%
20-29		18%
30-39		21%
40-49		22%
50+		20%

Fig. 04

Worldwide distribution

17.7%

of the worldwide Hoax audience comes from United States.

Worldwide audience distribution share by country for Hoax
Country	Share
United States	17.7%
Saudi Arabia	8.1%
Italy	7.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoax audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoax fans by region: top regions in United States
#	Region	Reach	×
01	Georgia	~100K	1.32×
02	California	~400K	1.30×
03	Texas	~300K	1.28×
04	Hawaii	~20K	1.24×
05	Arkansas	~30K	1.19×
06	Alabama	~50K	1.18×
07	Virginia	~80K	1.16×
08	New Jersey	~80K	1.15×
09	New York	~200K	1.14×
10	Maryland	~60K	1.11×
11	Mississippi	~30K	1.09×
12	Florida	~200K	1.08×
13	Pennsylvania	~100K	1.06×
14	Washington	~60K	1.06×
15	South Carolina	~50K	1.06×
16	North Carolina	~90K	1.05×
17	Massachusetts	~60K	1.05×
18	Arizona	~60K	1.04×
19	Louisiana	~40K	1.04×
20	Oklahoma	~30K	1.04×
21	Indiana	~50K	1.03×
22	Washington, District of Columbia	~9K	1.02×
23	Connecticut	~30K	1.01×
24	Illinois	~100K	1.00×
25	Delaware	~8K	1.00×
26	Alaska	~6K	1.00×
27	Nevada	~30K	0.99×
28	South Dakota	~7K	0.99×
29	Kentucky	~40K	0.98×
30	Utah	~30K	0.98×
31	Nebraska	~10K	0.98×
32	New Mexico	~10K	0.97×
33	Tennessee	~60K	0.96×
34	Rhode Island	~9K	0.96×
35	Kansas	~20K	0.95×
36	West Virginia	~10K	0.95×
37	Michigan	~70K	0.94×
38	Missouri	~40K	0.94×
39	Ohio	~80K	0.93×
40	Oregon	~30K	0.93×
41	Maine	~10K	0.92×
42	North Dakota	~5K	0.91×
43	New Hampshire	~10K	0.90×
44	Vermont	~5K	0.90×
45	Iowa	~20K	0.88×
46	Idaho	~10K	0.88×
47	Minnesota	~40K	0.87×
48	Wisconsin	~40K	0.86×
49	Montana	~7K	0.86×
50	Colorado	~40K	0.85×

Affinity by region — Hoax, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoax audience
#	Interest	Category	×
01	Freedom of speech	Politics & Society	6.51×
02	True crime	Movies & TV	5.37×
03	Berlin Wall	Travel & Leisure	4.81×
04	Web server	Technology & Electronics	3.60×
05	Sustainable energy	Home & Garden	2.73×
06	Non-alcoholic beverage	Food & Beverages	2.55×
07	Internet celebrity	Internet & Social Media	2.50×
08	Rail transport	Travel & Leisure	2.49×
09	Virtual reality	Technology & Electronics	2.32×
10	Online newspaper	News	2.28×
11	Britney Spears	Music & Radio	2.25×
12	Renewable energy	Business & Career	2.24×
13	Genetics	Kids & Family	1.95×
14	Nostalgia	Home & Garden	1.95×
15	Innovation	Business & Career	1.95×
16	Tradition	Politics & Society	1.89×
17	Radio	Technology & Electronics	1.75×
18	Nonprofit organization	Politics & Society	1.59×
19	Viral video	Internet & Social Media	1.58×
20	Subway	Food & Beverages	1.57×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Hoax audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.87×
Individualism	JOY	1.70×
Tradition	CONSERVATISM	1.47×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Hoax audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.51×
Design Affinity	PREMIUM	0.62×
Sports Activity	POWER	0.72×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Hoax have in United States?

Hoax has an estimated audience of 2,895,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Hoax fans?

38.4% of Hoax fans are female, 61.6% are male, with an average age of 39.6 years.

Which brands do Hoax fans like most?

Hoax fans show strongest brand affinity for True crime (5.37×), Freedom of speech (6.51×), and Web server (3.6×) over the country average.

Where do Hoax fans live in United States?

Hoax fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Hoax fans also like?

Beyond Hoax itself, the audience over-indexes on Freedom of speech (6.51×), Web server (3.6×), Britney Spears (2.25×), and Tradition (1.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hoax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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