Hoax Audience in United States

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Hoax has an estimated audience of 2,895,954 people in United States. 38.4% are female, 61.6% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, Minnesota, 3D printing, The Historian.

The average Hoax fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, Minnesota, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Hoax audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Hoax fans

Demographic split for Hoax audience in United States
MetricValue
Female38.4%
Male61.6%
Average age39.6
Estimated audience size2,895,954

Audience persona

The typical Hoax fan in United States is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Hoax in United States
RegionReachAffinity
California442,7261.39×
Texas315,5341.27×
Florida235,9461.2×
New York206,6811.28×
Georgia111,6311.25×
Illinois101,4681.05×
Pennsylvania96,9470.99×
North Carolina92,1171.06×
New Jersey87,4691.19×
Virginia82,3051.17×
Ohio81,5050.91×
Michigan74,9170.99×
Washington66,1441.14×
Arizona64,6631.09×
Massachusetts64,6151.13×
Tennessee58,7751.01×
Maryland56,9261.14×
Indiana54,8461.04×
Alabama48,6071.2×
South Carolina44,3551.02×
Missouri42,8270.92×
Colorado39,6660.87×
Louisiana39,3311.05×
Minnesota37,7590.91×
Wisconsin36,2060.83×
Oklahoma34,5071.07×
Kentucky33,9610.94×
Oregon31,5430.95×
Connecticut30,2961.04×
Nevada28,8431.03×
Utah27,5731.06×
Mississippi26,9181.13×
Arkansas25,5861.07×
Iowa20,9850.88×
Kansas20,6690.91×
Hawaii17,1361.38×
New Mexico12,8470.88×
Idaho12,1980.84×
West Virginia11,6550.86×
Nebraska11,0340.76×
Washington, District of Columbia9,7541.12×
New Hampshire9,3470.82×
Rhode Island8,9020.97×
Maine8,7730.85×
Delaware6,9760.87×
Alaska5,7380.93×
Montana5,6780.71×
South Dakota4,8040.72×
North Dakota4,6770.79×
Vermont3,7700.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hoax audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Minnesota1.99×Travel & Leisure
3D printing2.68×Technology & Electronics
The Historian16.48×Literature
Nationality2.11×Politics & Society
Litter box1.68×Pets & Animals
Eurail16.57×Cars & Mobility
Pillow1.55×Home & Garden
Parral, Chihuahua8.99×Travel & Leisure
IS (Infinite Stratos)1.98×Literature
Isla Holbox11.85×Travel & Leisure
Panama1.67×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng16.07×Food & Beverages
charvel guitars12.76×Music & Radio
N1 road (South Africa)1.66×Travel & Leisure
El Hijo del Santo12.66×Sports
EShakti4.28×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hoax audience
TraitClusterScore
Risk AppetiteTHRILL2.37
PatriotismCONSERVATISM1.51
IndividualismJOY1.46
TraditionCONSERVATISM1.45
Need for SecurityCONSERVATISM1.45
SpiritualityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Hoax
CountryShare
United States17.7%
Saudi Arabia8.1%
Italy7.6%

See Hoax audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Hoax have in United States?

Hoax has an estimated audience of 2,895,954 people in United States, concentrated in California and Texas.

What is the gender split and age of Hoax fans?

38.4% of Hoax fans are female, 61.6% are male, with an average age of 39.6 years.

Which brands do Hoax fans like most?

Hoax fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.63×), and Minnesota (1.99×) over the country average.

Where do Hoax fans live in United States?

Hoax fans in United States are most concentrated in California (reach 442,726), Texas (reach 315,534), and Florida (reach 235,946). These three regions account for the largest share of the active audience.

What other brands do Hoax fans also like?

Beyond Hoax itself, the audience over-indexes on Google Home (11.63×), Minnesota (1.99×), 3D printing (2.68×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.