A data profile of the people who buy, follow and care about House music in Portugal — modelled from more than twelve digital signal sources. House music has an estimated audience of 1,852,520 people in Portugal.
The average House music fan in Portugal is 38.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the House music profile in Portugal.
45.1% are female, 54.9% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 38.3 |
| Estimated audience size | 1,852,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide House music audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.4% |
| Germany | 6.9% |
| Italy | 5.3% |
Where the House music audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~100K | 1.19× | |
| 02 | Lisbon District | ~700K | 1.18× | |
| 03 | Porto District | ~400K | 1.11× | |
| 04 | Santarém District | ~100K | 1.11× | |
| 05 | Aveiro District | ~100K | 1.07× | |
| 06 | Braga District | ~200K | 1.05× | |
| 07 | Setúbal District | ~200K | 1.03× | |
| 08 | Bragança District | ~20K | 1.03× | |
| 09 | Portalegre District | ~20K | 1.02× | |
| 10 | Guarda District | ~20K | 1.01× | |
| 11 | Beja District | ~30K | 1.00× | |
| 12 | Azores | ~50K | 0.99× | |
| 13 | Vila Real District | ~30K | 0.99× | |
| 14 | Leiria District | ~100K | 0.98× | |
| 15 | Coimbra District | ~90K | 0.98× | |
| 16 | Castelo Branco District | ~30K | 0.98× | |
| 17 | Évora District | ~30K | 0.98× | |
| 18 | Viana do Castelo District | ~40K | 0.96× | |
| 19 | Viseu District | ~60K | 0.95× | |
| 20 | Madeira | ~50K | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for House music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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